Jetstar Activation Proposal 1205

JETSTAR ACTIVATIONProposed by Gia Hoa Advertising

AGENDA1. Brief Recap2. Decor Activation Area3. Activities to link Jetstar

Brief RecapDecor Activation AreaActivites to link Jetstar

A. Objective - Celebrate 7th year of JPA in VIetNam - Communicate with the target audiences the message – Low fare, high

care

B. Target Audiences- Single & Young Couples- Families- Young Business Men

C. Working Time One day – 23/05/2015

D. LocationSC Vivocity ( Deal by Detsu )

E. Scope Activation Area8 x 15 m

F. Budget :200 mil VND

To delivery Jetstar’s message – High Care, Low Fare, we make target audiences to understand by 2 impression points :

- Decor Activation Area

- Game Activities to link Jetstar

Decor Activation AreaBrief Recap

Activites to link Jetstar

Event Booth of space is inspired by sharp shapes with stylized walls as star of Jetstar

Idea Decoration

LAYOUT DESIGN

na

Game 1

Game 2

Game 3

Mainstage

Game 4

Decoration Area of 7th

Jetstar Aniversary

Welcome Gate

15 m

8 m

Low fare of Activation Area

High Care of Activation Area

Layout Design

A giant 7 number will be arranged from 700 Jetsta airplane models in between space to make impression for 7th Jetstar

Anniversary

Anniversary

Idea to decor 7th Jetstar Anniversary

Idea to decor Welcome Gate

Activities to link Jetstar

Brief RecapDecor Activation Area

Game 1

CHỌN GIÁ VÉ

RẼ NHẤT

Giá vé bay rẻ nhất từ HCM

Hà Nội là bao nhiêu ?

2,4tr 1,8 tr???

Theo bạn, giá vé rẻ nhất từ Hồ Chí Minh đến sân bay Nội Bay – Hà Nội

là bao nhiêu ?

Tôi đoán giá vè là

1,5tr

1,2tr

Objective : Highlight price beat guarantee

How to play :- Audiences will apply database of airfares

to compare them together. - Through those information, audiences

have to guest the lowest Jetstar fare on the same route for a comparable time in 30s

Reach Game : 5 people /time

Gift : A key chain for game winner

Guest the lowest fare

Game 2 Lucky Friday Frenzy

VÉ BAY GIÁ CỰC RẺ

CÙNG FRIDAY FRENZY

Register RegisterRegister

Objective : Highlight Friday Fare Frenzy

How to play :Audiences will login in virtual Friday Fare Frenzy and register to grab a low fare on sale in the shortest time by computer keyboard to be covered letters.

Reach Game : 3 people /time

Gift :A badge for game winner

Game 3 The Champion to arrange luggages Objective : Highlight high care through role-playing game

How to play : - Audiences will have to role in a flight

attendant and help to arrange luguages in airplane cabin.

- They have to find out anyway for arranging and finishing challenge with 10 lugguages ( From small to big ) in 45s.

Reach Game : 1 people /time

Gift : A Jetstar package for game winner

Objective : Highlight high care through role-playing game

How to play : - Audiences will have to role in a flight

attendant to serve drinks in aircraft cabin.- To finish challenge, player will cross a zigzag

balance beam with a drinks tray in 1 minutes.( Keep balance to drinks tray which is not

overflowed in moving time )

Reach Game : 1 people /time

Gift : A Jetstar hat for game winner

Game 4 The Champion to ballance on air

Players will have a chance to receive a zero domestic fare when they join in and win all games by luckydraw

JETSTAR CHAMPIONSHIP

THANKS FOR YOUR ATTENTION