Jesper Klein The Swedish Library of Talking Books and Braille 2008-08-24 The Swedish talking book...

Jesper Klein

The Swedish Library of Talking Books and Braille2008-08-24

The Swedish talking book model 2.0-----------------------------------------------------------

Jesper Klein jesper.klein@tpb.se

www.tpb.se

Jesper Klein

The Swedish Library of Talking Books and Braille2008-08-24

Sweden

• 9,3 million population

• Stockholm is the capital

• Approximately 400 000 älgar (moose)

Jesper Klein

The Swedish Library of Talking Books and Braille2008-08-24

TPB – The Swedish library of talking books and braille

• Government agency since 1980– The Department of

culture

• Reading materials for people with print disabilities

• Collaboration with public libraries

Jesper Klein

The Swedish Library of Talking Books and Braille2008-08-24

TPB:s mission

In collaboration with other libraries, cater for the need of reading materials in alternative formats among people with print disabilities

Jesper Klein

The Swedish Library of Talking Books and Braille2008-08-24

TPB:s collection• Talking books from 1955 and onwards• Growing - 25 % of annual book publication in

Sweden• For all age groups• Leisure reading to higher education text books• September 10 2009:

– 70 398 talking books (DAISY 2.02)• 1 933 Text + Audio• 10 279 children and young people books

– 13 965 braille books• 64 tactile image books

– Approximately 3 400 DTBook (z.39.86-2005)

Jesper Klein

The Swedish Library of Talking Books and Braille2008-08-24

Target group > 5 % of population

• Visual impairment• Dyslexia• Other groups

Jesper Klein

The Swedish Library of Talking Books and Braille2008-08-24

Swedens talking book library service in numbers - September 2009• Transactions per day

– 4500 talking book loans at local libraries– 1000 downloads from TPB– 400 physical copies from TPB

• Users– 45 000 active end users borrow talking books– 811 libraries registered for TPB:s download service

• Public libraries and branches in municipalities• Public school libraries• University and higher ed libraries• Hospital libraries etc

– 3000 university students

Jesper Klein

The Swedish Library of Talking Books and Braille2008-08-24

Active end users in Sweden

• 45 000 persons with print disabilities borrow talking books at public libraries– Average age 69 years old– 80 % visually impaired– 50 % have computer and Internet access– Less than 2 % of people with dyslexia

• 3000 higher ed. students

Jesper Klein

The Swedish Library of Talking Books and Braille2008-08-24

Target group vs active users

Whole population dyslexia and visual impairment

Active users

Dyslexia Visual impairment Other

< 2 %

Jesper Klein

The Swedish Library of Talking Books and Braille2008-08-24

The Swedish talking book model

TPB:s role– Build and maintain a

national collection• production• cataloguing• Internet download site

– Develop services and technology

– Information and support to local libraries

– Market accessibility, Daisy etc

The role of the libraries– Customer service

• Help find

• Face to face contact

– Loan in / out– Download and CD burn– User administration

Jesper Klein

The Swedish Library of Talking Books and Braille2008-08-24

Public libraries – a resource!

In 2008 Swedens public libraries had

• 5 877 employees• 2 600 000 customers• 66 205 public events• 69 000 000 loans each year• 68 000 000 customer visits• 1 400 000 talking book loans

Jesper Klein

The Swedish Library of Talking Books and Braille2008-08-24

The Swedish talking book model

• Well resourced• Access to other

materials at the library – music, video etc

• Personal contact with the library

• Dependency on local resources

• Difficult to survey and produce statistics

• Local library – really for everyone?

Jesper Klein

The Swedish Library of Talking Books and Braille2008-08-24

Going digital - 10 years passes quickly!

• 1999– Download of talking books tests begin– Napster

• 2005 – New copyright law

• 2008– 99 % of all public libraries in Sweden download

talking books from TPB• 2009

– Launch of download service to end users

Jesper Klein

The Swedish Library of Talking Books and Braille2008-08-24

Downloads and physical loans from TPB

Download and physical copies 2007-01 to 2009-07

0

10000

20000

30000

40000

50000

60000

70000

80000

2007-01-01 to2007-06-30

2007-07-01 to2007-12-31

2008-01-01 to2008-06-30

2008-07-01 to2007-12-31

2009-01-01 to2009-06-30

Downloads

Physical loans

2007 2008 2009

Jesper Klein

The Swedish Library of Talking Books and Braille2008-08-24

TPB:s current digital services• For everyone:

– Find what you want• Search• Recommendations• Lists• Subjects• Blog• Youtube clips

– Listen to samples• Only for registered

users – Download the content– Suggest new books

Jesper Klein

The Swedish Library of Talking Books and Braille2008-08-24

Download service for private persons

• Launch of regular service June 2009

• University students first, then other user groups

• Local libraries help end users to get access to the service

Jesper Klein

The Swedish Library of Talking Books and Braille2008-08-24

Download service for private persons

• To download from TPB you need– Personal user account (social security no)– A face to face introduction at the local

library– Sign an agreement with TPB

• Content must be deleted by the end user after x months

Jesper Klein

The Swedish Library of Talking Books and Braille2008-08-24

Some thoughts on the future...

Jesper Klein

The Swedish Library of Talking Books and Braille2008-08-24

New pre conditions

• Collection is now digital and on the web• Local, central and national - blurred concepts• New reading devices - ready for online

delivery• The digital divide – segmentation of end user

groups• User generated content

Jesper Klein

The Swedish Library of Talking Books and Braille2008-08-24

The future is diversified…• Reading devices• Content

– Books– Newspapers– Etc

• Services and distribution– Download or stream yourself –

anywhere, anytime– Borrow from the physical library

• a copy on CD or cassette• bring your own solid state player

– Digital “home delivery”

Jesper Klein

The Swedish Library of Talking Books and Braille2008-08-24

Four strategies

1. Maintain and develop the possibility of borrowing books at the local library

2. Develop and promote TPB’s website and download service

3. DAISY Online delivery – enable access for people with small computer competence

4. Enable other organisations to offer download services

Jesper Klein

The Swedish Library of Talking Books and Braille2008-08-24

Ideas for a better digital library• Easier to find

– ”did you mean…” functions– recommendation engines– federated search in/out

• Direct access to content - download and streaming• Content preview• Embedded playback software• Useful content and meta data comes from

– The libraries – The end users– The media– The book vendors

Jesper Klein

The Swedish Library of Talking Books and Braille2008-08-24

User generated content

• Participation in the non print disabled community?– Separate content and representation– Web 2.0 accessible technologies?

• Open resources and collaboration between libraries and nations

• What about the global library?

Jesper Klein

The Swedish Library of Talking Books and Braille2008-08-24

Other conclusions

• Segmentation perspective (personas) on the end user group – a helpful tool

• Collaboration with public service and commercial sector outside the print disabled world is necessary

• Provide multiple channels for digital distribution and services