January 2015 C.B. “Bud” Johnston Library buslib@ivey.uwo.ca buslib@ivey.uwo.ca

2257 Feasibility

StudyJanuary 2015

C.B. “Bud” Johnston Librarybuslib@ivey.uwo.ca

Business plans

Company research◦ Competitors◦ Non-profits◦ Manufacturers, suppliers, distributors

Market research◦ Supporting your idea

Statistics◦ Demographics, financial performance data

Legalities ◦ Copyright, Patents

Advertising◦ Successful campaigns, Costs

Citing & Writing

Topics

www.lib.uwo.ca/business/

Managing Expectations

1.Why would this information be collected? Who, what?

2.Would it be published? Why, when?

3.Remember to look outside the box – search for broader categories rather than just a niche market

Business Plans See how others have started their businesses.

• Library Catalogue

Title: Business Plans Handbook• 26 volumes of business plans • Businesses from all industries types

For costing out your business – use Financial Performance Data

The Competition

Identify who is in the industry.

Public Companies

Thomson One

Capital IQ

Factiva

Bloomberg

MergentOnline

MarketLine

Analyst Reports

Screening

Screening

Private or Subsidiary Sources

PrivCo Lexis NexisAcademic

Company Dossier

D&B Million Dollar

Database

Angel Investing

Venture Capital

Non-Profit & NGO Sources

Imagine Canada

Foundation Center

Canada Revenue

Grant Connect

Manufacturers & Suppliers

Encyclopedia of Products & Industries

Mergent Online – Horizon tab

Frasers

Market ResearchDetermine successful means by which you can identify, attract, and convince your customers

Mintel + Mintel GMN

eMarketer

MarketLine

PassportPrint

Measurement Bureau

IBIS World

Statista

The Customer – By the numbersFind data on demographics, household spending habits by geographic regions

Statistics Canada

National Household

Survey

Statista Western Facts

Legalities

Copyright Patents

• Canadian Intellectual Property Office

• www.cipo.ic.gc.ca

• Scopus

• LexisNexis

AdvertisingDiscover successful advertising strategies from other companies including costs.

CARDWARC

ArticlesSRDS

Dotting the “i”s and Crossing the “t”s

• Use the library CITATION guide

• Assess your sources Are they Relevant, Reputable, Accurate, Unbiased, Current

Google may not be unbiased or reliable

• Explore the resources available to you via the library

Chat with us for help!!

Writing Help

• Writing Support Centre• Student Development Centre • Room 4100• www.sdc.uwo.ca/writing

• Sign up for an appointment – call 519-661-3655• 1 hour-long• One-on-one meeting with a writing counselor

Chat with us for help!!

Mine the expertise of the library staff Hands on practice

We are here to help you – please ask if you need assistance!

Thank you!

buslib@ivey.uwo.ca