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TCA - Second Interview Presentation
Jacqualine Meire
Contents
• The challenges• The solutions
• The examples• Conclusion
Explain how financial services brands can gain differentiation in a crowded and
ever-changing marketplace.
The Common Challenges
• Too many of them• Similar products, services are the same• Consumers are inundated with constant
messages and will choose the ‘sexier’ option• After recession no longer as trusted, saying you
care isn’t enough• Not seen as approachable
The Solutions
• Interaction and engagement• Give people what they want• Move between online and offline spaces• Actions speak louder than words• Get off the high horse
Mastercard
Barclays
NAB (Australia)
Santam (South Africa)
American Express
Conclusion
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