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iTunes Music Store. Background. Debuted April 28 th , 2003 Sold 3 Billion Songs Between April 03 to July 07 Accounted for more than 80% of the worldwide online music sales. Background. First 18hrs Sold 275,000 First 5 Days Sold 1,000,000 - PowerPoint PPT Presentation
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•Debuted April 28th, 2003•Sold 3 Billion Songs Between April 03 to July 07–Accounted for more than 80% of the worldwide online music sales
•First 18hrs Sold 275,000•First 5 Days Sold 1,000,000•Steve Jobs Announced An Unnamed Person Had Purchased $29,500 Worth of Music
•“Monopoly” In Digital Entertainment
•Captive Market•Easy To Navigate•Fast and Cheap
•No Physical Product•Limited Number of Songs•Storage Space on a Hard Drive
•Co-Brand–Magazines and Periodicals
•Personal Customization–Wallpapers–Animations
•Microsoft Zune•Illegal Music Downloading•The Potential Innovator•Amazon.com•Wal-Mart
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