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It’s Your Move
Amelia Shaw TransLink
October 21, 2010
Outline
•Objectives and Strategy•Create Awareness•Provide Information•Engage•Collaborate•Report out
How do you have a regional conversation on a complex topic that will affect everyone?
Objectives and Strategy
Objectives:
• To determine general government, stakeholder and public support for the proposed 10-Year Plan;
• Adhere to TransLink’s Principles of Public Consultation and Public Outreach; and
• Meet the requirements of the Act.
How:
• Determine general appetite for programs and investment;
• Inform the discussion with list of existing and potential funding sources; and
• Facilitate an inclusive dialogue to review the plan and funding sources with public and stakeholders.
Newspaper Ads (branding)
Newspaper Ads (fact)
Newspaper Ads (double page spread)
Newspaper (4-page insert)
Funding Ad
Radio1 Million People
GHG (Green House Gases)
Congestion
Trips by Cars
Infrastructure*
*This radio spot was added in to encourage a stronger reaction from the public. It was pulled after a few days.
Television Ads
1 Million
Cars
Congestion
Funding
GHG
Television Ads
1 Million Cars Congestion
Funding GHG
Click link to view video
Online
Social Media
Overarching Ad Public Consultation Ad
Newspaper Ads (feedback)
Engage and Collaborate
OFF – LINE
IN PERSON
Engage and Collaborate
Engage and Collaborate
ON – LINE
It’s Your Move
Evaluation
Reporting OutConsultations in May/June:
• Local Government Update
• Greater Vancouver’s Livability Forum
• Employee Forum
• Nine Community Consultation Workshops throughout the Metro Vancouver area
• Front Room Forums
• Over 700 participants completed It’s Your Move in person
BEPARTOFTHEPLAN – Website
• 45,000 visits
• Over 3,000 participants completed It’s Your Move online
TransLink Listens – on-line Market Research
• Over 1,100 completed It’s Your Move
Participants at Consultation Workshops1 Jun – 25 Jun(74 tables)
Reporting Out It’s Your Move
TransLink Listens(1155 participants)
Reporting Out It’s Your Move
On-Line – It’s Your Move1 Jun – 30 Jun(2038 participants)
Reporting Out How to pay for it – It’s Your Move
Note: Transit Fare, Fuel and Property only have two choices
Participants at Consultation Workshops1 Jun – 25 Jun(74 tables)
TransLink Listens(1155 participants)
Reporting Out How to pay for it – It’s Your Move
On-Line – It’s Your Move1 Jun – 30 Jun(2038 participants)
Note: Transit Fare, Fuel and Property only have two choices
Thank-You
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