ITS and Hackney Understanding the User; ITS and Hackney: Cycle Hackney app- Your phone builds better...

ITS and Hackney

Understanding the User; ITS and Hackney:

Cycle Hackney app- Your phone builds better routes

Moving Session A:1 Understanding the user: applying needs and preferences

Kevin Burke:Senior Transport Planner

London Borough of Hackney

Hackney – setting the scene• 2012 Olympic borough- 257k

pop• 4th highest pop growth in UK –

extra 70,000 by 2041

Obvious implications for Transport but;

• High levels of walking, cycling and public transport (85% commuting)

• Continued need to prioritise walking and cycling and;

• Use of new technology to support growth & regeneration

Hackney as an ICT hub

Hackney Transport Strategy 2014-2024• Cycling - Increase from 7% to 15% (all journeys) - Increase from 15% to 25% Commuter

• Walking

- Maintain at least 40% mode share

• Others: - Increase tree canopy cover from 18% to

25% - Car club within 3 min walk - 100% accessible bus stops- 20 mph borough speed limit - Reduce NOx, PM10s

ITS a key tool in helping us to identify areas where to prioritise resources

ITS and Transport Planning in Hackney

Used primarily as an engagement tool.

• Interactive Transport Map • Cycle counter• Cycle Hackney app

Supported by; - Twitter, Facebook etc- Tailored websites and email – Citizen

Space ,Movegreener, Movebybike, Council website

Hackney Interactive Map

Cycle Counter

-Gateway Feature into the borough - 1st use of digital counter in UK-Raises profile of the route as a key cycling corridor -Daily updates on Council website- Over 2 Million trips since Aug 2013

Number of cyclists yesterday: 4,954Total cyclists since 6 August 2013: 2,118,782

Cycle Hackney app

Why Cycle Hackney?

• Instant and easy feedback from a commonly available medium

• Open source data – code from Atlanta

• Focus on utility journeys• Records our cyclists journeys - Heatmaps - routes our cyclists

going/avoiding • Allows cyclists to report issues,

request improvements• Measures total distances, calories

burnt, CO2 saved• Not a journey planner

Promotion- Launched at Hackney

2014 Cycling Conference

- Staff and local businesses

- Cycle Loan scheme- Pit stop events

Initial heat map

• Key routes well used as expected

but;

• Hackney cyclists avoiding a proposed TfL Quietway route

• Some gender differences

Gender Differences ?Male Cycle Choice

Intra-borough movements

Report feature –Types of Interventions Requested

• Additional cycle parking (residential & commercial)

• Filtered Permeability (traffic free)

• Address poor road surface

• Safer environment • Better crossings

More to do!• Update the app - fix bugs - add ‘near miss’ option• Resolve reports/issues• Publicise It!!! - incentivise -work with local businesses

- Shoreditch Zen project

Thank you for listening!

Contact: Kevin Burke Senior Transport Planner kevin.burke@hackney.gov.ukTwitter@kevburkeie