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ITP - Intelligent Textile Protection
Oliver Peters
Wolfgang Jaeger
ITP - Intelligent Textile Protection making danger visible
ITP - Intelligent Textile Protection
ITP‘s product uses cutting edge technology to fight the dark side of
beauty
well known functional textiles:
- water resistant
- insulative
- easy to clean ITP
making danger
visible
ITP - Intelligent Textile Protection
UV poses a severe risk to the U.S.
skin cancer
statistics
deaths:
1 per hour
new cases:
1 mil. per year
total:
1/5 during life
American Environment Protection Agency
dangerous intensity
ITP - Intelligent Textile Protection
ITP - Intelligent Textile Protection
Basic technology research
2010 2011 2012
Prototype
Idea
development
Product patent
Commercialization
advanced research
Idea
refinement
status today
preperation of prototype and patent on the way
ITP - Intelligent Textile Protection
ITP is targeting a b2b market
functional
textiles
ITP
outlook - 880 mil. tourists world wide
- double the next 20 years
OEM
beach
equipment outdoor
gear
kids‘ wear accessories
b2b
GORE-
TEX
Thinsulate
example:
German tourist market
- 58 mil. Germans
- 22.3 mil. in countries with
- one product with ITP p.P
-> 44,6 mil. Euro for ITP
high UVI
ITP - Intelligent Textile Protection
ITP creates additional value for OEM‘s, reduces healthcare costs and safes lives
ITP
OEM
costumer
healthcare
gains (unique) feature
∼ only 2€ per product
- increased
awareness
- increased health
cooperation
costs of $2 bil.
motivates bargain
ITP - Intelligent Textile Protection
several barriers to success till commercialization
competitors
supplier
OEM
substitution - technical
indicators
- existing b2b
cooperations - very flexible
- first on market in our niche
- raw material is cheap and available
- exclusive license for special
ingredients
- material access
- price pressure
- new technology
and functionallity
- unique feature
barriers possibilities
ITP - Intelligent Textile Protection
Summary
Product:
- UV-indicator
- radical change in
sunprotection
behavior
OEM:
- unique feature
- increased sales
Costumer:
- Information on UV
- Protects health
ITP:
- big opportunity
-huge potential
market
ITP - Intelligent Textile Protection
Thank you for your attention
ITP - Intelligent Textile Protection
Thank you for your Attention
Questions:
- technology
- survey
- product
ITP - Intelligent Textile Protection
competition & barriers
ITP OEM
competitors
substitution
supplier
- spread market
- exclusive license
- technical
indicators
- existing b2c
- no existing b2b
ITP - Intelligent Textile Protection
2010 2011
itp - intelligent textile protection
(company)
RWTH
Idea Team ITP
basic R&D
prototype & patent
technology patent
product patent
timetable
cooperation
ITP - Intelligent Textile Protection
ITP
exclusive
component
supplier OEM
health care
institutions
end customer
easy useable UV
indicator
no extra device
permanent health
caring reminder
eye catching
distribution and customer
ITP - Intelligent Textile Protection
pro contr
a
small cap venture in huge market
no established b2b cooperations
flexibility
exclusive license
pain, trend, lifestyle
first on market
low investment in plant
low marketing costs
Competition & Barriers
ITP - Intelligent Textile Protection
Facts
- synergy effects for sun protection education
- save up to $2 billion annually in skin cancer
treatment
- decrease morbidity and mortality rate
ITP - Intelligent Textile Protection
survey
ITP - Intelligent Textile Protection
the technology behind
ITP - Intelligent Textile Protection
> 80% through
clouds
underestimate
uv
2x intensety
water/snow
every 1000m
15% more UV
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