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ISE554
The WWW3.3
Information Architecture
Information Architecture
“The information architect is the champion of the user experience throughout the design
process.”
Oyster Partners
• understanding end users and their needs• documenting end user characteristics and needs• ensure that the design is appropriate• ensure that the design is useful• ensure that the design is useable• provide a satisfying user experience
Oyster Partners
• lead heuristic evaluation• use cases/business flow documentation• develop the site architecture• develop prototypes• usability testing process• develop taxonomies and content management templates
Razorfish.com
• brand strategy• business analysis• business architecture• programming management• strategy consultation
Scient.com
project manager
Art director Technical architect
Information architect
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