Isabelle Verbeke - Food and Agriculture OrganizationMegaposter (official WSD poster in 6 languages...

Isabelle Verbeke

World Soil Day at FAO HQ • The Rome event: "Soils, a foundation for family

farming" and launch of the IYS. • Key speakers from various sectors: governments,

academia, international organizations and the private sector.

• More than 200 participants • The general consensus

highlighted that all stakeholders stand united and will work together to make this International Year a success.

World Soil Day in New York

• Eminent dignitaries gathered at the UN headquarters in New York City to celebrate the first UN World Soil Day.

• Co-organized by FAO, the permanent Missions of Qatar and Thailand.

• Special message from the UN Secretary General, Ban Ki-moon (prepared by GSP Secretariat).

World Soil Day in Thailand • The Royal Thai Government celebrated for three days WSD in Bangkok • Organized by the Land Development Department of the Ministry of

Agriculture and Cooperatives of Thailand

World Soil Day Celebrations worldwide

• 80 countries registered their events via a tracking tool (GSP website)

• World Soil Day campaign material widely used • Diverse groups including kindergarten and

elementary school students, university graduates, museums, and soil institutes organized WSD events in their home countries.

• Compilation of the first World Soil Day photo gallery (more than 150 photos directly sent by organizers of WSD events).

Campaign material

• Campaign material was distributed and sent for main celebrations worldwide.

• High definition files of diverse high quality communication material were made available for download.

• Languages included English, French, Spanish, Turkish, Hungarian, Russian.

Campaign material

• Megaposter (official WSD poster in 6 languages in various formats)

• WSD Logo (available in several languages) • Megabanner (160*40 cm) • T-Shirt • Infographic • Posters and Cards (6 posters/cards in various

formats and more than 6 languages) • Video • Web banners & buttons

Infographics

Others

World Soil Day in pictures worldwide

Press coverage

• More than 40 articles in specialized and non specialized press for WSD2014

• Bbc News, National Geographic, YARA, Farming first, Yahoo news, IFDC, the Guardian, Daily times, CNN, Huffington Post

Web traffic (1)

• Comparaison WSD 2013 vs WSD 2014

Web traffic (2)

WSD2015

• New dedicated website : www.worldsoilday.com/2015

• Outside GSP website, but prepared and managed by the GSP – Background – FAQ’s – Campaign material – Worldwide events

WSD2015

• On 4th December, combined with the IYS Closure event.

• Launch of the SWSR

• High level event

• Theme: “Soils, a solid ground for life”

WSD2016

• Theme: “Soils and pulses: symbiosis of life”