View
257
Download
0
Category
Tags:
Preview:
Citation preview
public-i.info/citizenscape
Is offline consultation finished?
Are you ready to harness the potential of the social web?
Pep Net: 22nd September 2010
Catherine Howe
public-i.info/citizenscape
The way we communicate has changed…this is probably not news
T1/T2/R1/IN1/M1 Can any of your TV sets receive additional channels other than BBC, ITV, Channel 4,S4C, and (where available) Channel 5? Do you have a recorder for your TV service which can record and store TV programs onto an internal hard drive, and also pause and rewind live TV ? In which of these ways do you ever listen to radio in your own home? Does anyone in your household have access to the internet at home through a computer or a laptop ? Do you personally use a mobile phone? (Prompted responses, single coded)
Base all adults aged 16+ (3244 in 2005, 2905 in 2007, 812 in 2009) Significance testing shows any change between 2007-2009.
Source: Ofcom research, fieldwork carried out by Saville Rossiter-Base in April to May 2009
Communication is moving online
Citizenscape a product by Public-i
7782
62
54
11
8885
82
62
23
9491 89
73
34
0
10
20
30
40
50
60
70
80
90
100
2005 2007 2009 2005 2007 2009 2005 2007 2009 2005 2007 2009 2005 2007 2009
2005 2007 2009
Digital Radio Mobile Phone* Digital TV Internet DVR
NB combination of internet/digital TV/DAB radio access
*Personal use
Citizenscape a product by Public-i
And social media is the fastest growing trend
Oxford Internet Surveys: http://www.oii.ox.ac.uk/microsites/oxis
Online communication and social networking 2005-2009
Social networking sites are not only growing in terms of people – they also have an increased share of online time
Citizenscape a product by Public-i
But can social media transform local democracy?
“Whether councils like it or not, their publics are already interacting with each other using a wide range of social media tools. Now is the time for local government to start using social media as an integral part of the communications mix.” Simon Wakeman, Head of Communications, Medway Council
Buckshaw Village Forum, Chorley http://www.buckshawvillage.com/forum.php
Make Poverty History http://www.makepovertyhistory.org/
Leap Anywhere http://www.leapanywhere.com/
Iranian use of Twitter http://www.wired.co.uk/news/archive/2009-06/11/iran-s-wired-generation-challenges-ahmadinejad.aspx
Ventnor blog http://ventnorblog.com/
Networked Neighbourhoods http://networkedneighbourhoods.com
public-i.info/citizenscape
How do you become part of that virtual community so that you can represent it?
People now have virtual lives as well – it’s important that our representatives are there too
public-i.info/citizenscape
The most important thing to remember about the virtual world is that it is actually very real
But the social web has its own culture
Citizenscape a product by Public-i 8
And real communities already exist
New communication media means that new social phenomena are going to arise that differ in significant ways from everything we've known. We are going to have to get used to the idea that the word "community" is going to have to stretch to include groups of people who communicate socially and work together cooperatively and never meet in the real world.
Howard Rheingold, The Virtual Community; Homesteading on the Virtual Frontier
(http://www.rheingold.com/vc/book/)
And that was 10 years ago
Citizenscape a product by Public-i 9
Hyperlocal communities
Today virtual communities are as likely to gather together people who live on the same street and those that live thousands of miles apart
Hyperlocal communities connect people separated by time and not necessarily space
Three useful references:
• Networked Neighbourhoods: http://networkedneighbourhoods.com/
• Talk about Local: http://talkaboutlocal.org.uk/
• Podnosh: http://podnosh.com/
Citizenscape a product by Public-i 10
public-i.info/citizenscape
People are talking……
……they’re just not talking to you
How do you connect decision making to the conversations that are already happening?
The democratic question…..
Social websites are profoundly different to most government spaces…….
….and so is democracy….
…..we can’t make a decision on the basis of how many people join a
facebook group
Presented by Catherine Howe, Chief Executive Public-i
By harnessing the potential of social media
LOCAL CIVIC
SPACE
Presented by Catherine Howe, Chief Executive Public-i
Presented by Catherine Howe, Chief Executive Public-i
We need to balance the tensions
But this doesn’t mean it’s all about online
Effective use of social media can complement your important offline events
Imagine replacing two of a monthly community meetings with social media, to considerably increase the number of people you meet – and to communicate the remaining meetings more effectively
Its about changing the balance
It’s not about replacing existing tools its about adding to them cost effectively
But any engagement strategy which isn’t looking at online is – in my view - flawed
15 Presented by Catherine Howe, Chief Executive Public-i
public-i.info/citizenscape
How does Citizenscape work?
Its designed to work with the conversations which are already out there.
Here’s one I prepared earlier….
Citizenscape a product by Public-i
Widgets can travel – they don’t just live on the container
Your content can be embedded on other sites as easily as a YouTube Clip
This ‘travelling widget’ includes a call to action which means you can communicate in real time across many sites
Citizenscape a product by Public-i
And what makes Citizenscape special?
It doesn’t just have to contain social web conversations:
You can use it to connect your formal processes as well
It brings content into one shared space where you can build a single conversation:
The shared tag cloud can quickly show what that conversation is about
The taxonomy engine means we can connect formal and informal language
Citizenscape a product by Public-i
How do we know Citizenscape works?
EU research project UK pilot
“Citizenscape is a great tool to create an online community to get schools talking to each other.” Officer, Donegal
What is Citizenscape?
Citizenscape a product by Public-i 20
Plan or Package
Democratic Identity management
Core functionality
Listen (LIVE) No Identity management
CommunicationMonitoringMeasurement
Discuss (OCT 2010 release)
Identity Optional Interaction
Empower (2011 Release)
Identity essential Democratic decision making process
What makes up Citizenscape?
Citizenscape a product by Public-i 21
Element Description1. Core Citizenscape
a. Containerb. Core Widgets
All the widgets currently shown on the Listen plan
1. Citizenscape Admin Admin features to control the Container
1. Features Discuss interactivity features
1. User profiles / Democratic identity
User login and identity management system
1. Optional Widgets Tools such as ePetitions
Imagine a Virtual Town Hall
A permanent civic space which will provide an online space for democratic activity
Manage identity within this space
Somewhere where citizens can take an equal part in shaping the outcomes of their engagement: a
co-created space
Not a website – a web space which brings in content from the existing social web and
connects it with democratic activities and outcomes
Presented by Catherine Howe, Chief Executive Public-i
public-i.info/citizenscape
Is offline over? Clearly not.
Do we need to change the balance? Definitely
Citizenscape a product by Public-i Citizenscape a product by Public-i | Presented to Client x
24
public-i.info/citizenscape
Thank you for your time
“…a new world…a new democracy…a new way of people coming together”
Stephen Fry
Telephone +44(0)1273 821 282Email info@public-I.info
Recommended