IP Misuse Report Jonathan Dahl IEEE Global Sales & Customer Operations June 23, 2011

IP Misuse Report

Jonathan DahlIEEE Global Sales & Customer OperationsJune 23, 2011

Three types of misuse

1. Member misuse

2. Robotic misuse

3. Copyright misuse

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What constitutes misuse?For members…– Shared usage of membership– Excessive downloads by one member– Buying print subs at member prices for organizational use

For customers…– Sharing a member’s access with other employees throughout the organization– Sharing IEEE content with other organizations– Reselling IEEE content to other organizations

Member misuse criteria

In November 2007 TAB endorsed a “recommendation on member access to SMDLs”– Thresholds are

> 100 downloads in 24 hours > 500 downloads in one month > 5 IP addresses in 24 hours > IP addresses than sessions (ie, spoofing)

Some Society Digital Lib subs appear questionable (2010 data)Note: MDL = Member Digital Library

SDL = Society Digital Library# of MDL subscription downloads are limited# of SDL subscription downloads are unlimited

4,286 members subscribe to 3+ SDLs1,338 members subscribe to 4+ SDLs45 members subscribe to 10+ SDLs

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Member misuse cases2008-2011 average = 45/month, growing slightly

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Member Subscriptions to Paid Optional Pubs (March 2011)

190 Members subscribed to 15-24 journals

455 Members subscribed to 10-14 journals

1,690 Members subscribed to 6-13 journals* does not include subscriptions bundled w/ Society Membership

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We’ve had success converting cases of misuse (since implementation 7/08)

Year # of conversions

Revenue

2008 7 $57K

2009 12 $127K

2010 6 $284K

2011 YTD 5 $92K

Total 30 $560K

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* $800K of IP value still being investigated

Some orgs that substituted member subs for IP packages

Exxon MobilRockwellTycoSchneider ElectricSupelecDocomo Labs (was IEL)Woods Hole Ocean InstAIST Japan (was IEL)CanonLattice Semi (was IEL)Univ of Kent (was IEL)

ABBFujitsuMarvell SemiIsrael AerospaceGeneral AtomicsRafaelConexant (was IEL)ToshibaBombardierEricssonTelefonica

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2. Robotic misuse

Individuals penetrate university sites, steal valid Xplore session IDs, then download from Xplore

Rogue usage from “legitimate” users at our customers

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Illicit robotic activityInstances per month May 2010 - Apr 2011

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3. Copyright Misuse

IEEE content is increasingly being posted illicitly on file-sharing services

Three biggest are– 4Shared.com– Rapidshare.com– filesonic.com

Work closely with IPR group and D&W

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Type Apr-11 13 Months  IEEE Std 373 2,044  IEEE Spectrum 54 947  Books  162 2,303  Journals 251 1,239  Conferences 0 35  Total 840 6,568         

Attributor Takedown Report (Apr 2010- Apr 11)

Other EffortsEducating Members:– Friendly email reminders outlining IEEE usage

policies to all SDL and MDL subscribers

– Monthly emails reminders to new subscribers of VuSpec and SDLs

IEEE Personal Subscription Webpage: www.ieee.org/go/mypersonalsub

New Terms of Use on Xplore were released in Xplore 3.2… becoming more comprehensive in 2012 IBP release

Other Efforts (continued)

Looking to determine “China” strategy

Collaborating with peers (OPWG, ASTM)

Auto-throttle (hopefully 2011)

Net-Insights tracking for individual subs (hopefully 2011)