Investor Presentation – Marketing Strategies April 22, 2010 Member/Managers: Aaron Green – CEO...

Investor Presentation – Marketing Strategies

April 22, 2010

Member/Managers:

Aaron Green – CEO and Head of Legal ServicesJeffery Dallas – CFO and Head of Financial ServicesPaul Eberly – COO and Head of Nutritional Services

Dorothy Welch – Marketing Manager and Head of Technical Services

“Empowering Agricultural Producers with Knowledge.”

A Blue Ocean enterprise catering to agricultural producers in the Central Shenandoah ValleyWill provide consulting services in the fields of finance & accounting, law, animal nutrition and technology, all under one roofFulfill an unmet need in the market region by providing tremendous value to our customersInitial market targets of large dairy operations, large beef operations and large crop operationsOffer a range of products and services designed to meet our customer’s needs

Executive Summary

Broad understanding of finance and accountingAbility to assist in legal issuesKnowledge of software and technical systemsMastery of animal nutritionStrong network within agricultural circlesAbility to “keep up” with agricultural trends & issuesAll services under one roofLong-term relationship building

Core Competencies

Creating a Blue Ocean

Significant agricultural concentration in the Central Shenandoah Valley:

Market Research

Identification of 635 Market Targets in the Market Region:

165 operations with over 100 head of dairy cattle

194 operations with over 100 head of beef cattle

276 operations with over 200 acres in croplands

Initial Market Targets

“Co-creating the experience with our clients provides a higher sense of loyalty to the organization due to shared

ownership in the process and results.”

Customer Needs

Cost of Attracting Clients

Retention Rates

Overall Value

Customer Loyalty Strategy

Market Segmentation and Brand Equity

Age Segmentation

Life Stage Segmentation

Income Segmentation

Personalization

Team Beliefs and Values

Blanket Branding

Product Strategy

Timely Delivery

On-Site and Field Services

Customer Training

Design and Management of Service

Listening Reliable DeliveryMeeting Expectations Service DesignConstructive FeedbackSurprising CustomersFairnessTeamworkEmployee Research and InvolvementServant Leadership

Pricing

Internal Products and Services Strategic PartnershipsTarget Return on Investment (ROI) of

16%Creative Solutions – Gain and Risk

Sharing ProgramBundling of Products and ServicesDiscountsReferral Opportunities

Market Integration

Channel Strategy- Exclusive distribution directly to the consumer

Greater control over service quality CustomizationAll services under “one roof”On location consultingEliminate need for warehouse, retail space & physical inventory

Marketing Communications

Radio - WRAA, WSIG, WKCYTelevision - Virginia Farming, RFD, WHSV

Daybreak

NewslettersE-mail/facebook

Intermediaries Farmer to Farmer

Relationship Building

“The journey to make our client more profitable and efficient is our destination, it’s where we want to be with each relationship.”

• TV/Radio- build relationships through community involvement

Newsletters/E-mail/facebook- further build relationships with our clients and between our clients.

Intermediaries- strong co-branding and relationship building with banks, credit agencies and co-operatives

Farmer to Farmer- “Faith to Fruition”

Community Presence

Earn media attention through• 4-H• County fair sponsorships• Agricultural scholarships• Pro-bono consulting to disaster struck farmers• Invitations to venues for public speaking to

agricultural producers

Communicating Our Value

“Earning the respect of a few so they will communicate to the masses.”

• Fast and affordable services with a high level of accuracy

• Consultants involvement in the community• Cultivating relationships• Remaining true to values and sustainability

Innovation

Incremental approachShared computer filing systemCustomer surveysTrade showsPeer interactionBrainstorming sessionsRecent literature

Progressive Development

Service offering expansion Local Regional National

Farm management service Experience Farmer Advantage Ownership Rights

Global Strategy

Online marketing tools facebook

Foreign strategic partners in 4 core areasQualityCustomer Relationship Management (CRM)

Holistic Approach

Co-creation methodologyFocus on sustainabilityEnvironmentally awareSocially responsibleEmphasis on organic, locally produced food

AgSolutions: The Learning Organization

Annual internal auditBenchmarks and measurable results

SWOT analysisAcknowledgement of competitionReview of target marketsImplemented innovation

Conclusion & Questions