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Invention Center | Aachen | Hong Kong Seite 1
Invention Center | Aachen | Hong Kong Seite 2
Invention Center | Aachen | Hong Kong Seite 3
?
Invention Center | Aachen | Hong Kong Seite 4
?
Invention Center | Aachen | Hong Kong Seite 5
!
Invention Center | Aachen | Hong Kong Seite 6
Sources: Prof. Frank Piller
Invention Center | Aachen | Hong Kong Seite 7
!
Connectivity
Sensors Analytics
Action
Invention Center | Aachen | Hong Kong Seite 8
Value
Data AnalyticsConnectivity
Output
& Actuators
Sensors
& InputSmart
Processes
Smart
Networks
Growth & Revenue Productivity & Efficiency
Smart
Products New Digital
Business Models
Value
Smart
Production
?
Invention Center | Aachen | Hong Kong Seite 9
Data driven business models – as a traditional
manufacturing company
Determine
value
Develop
solutions
Identify
potential
Invention Center | Aachen | Hong Kong Seite 10
Data driven business models – as a traditional
manufacturing company
Determine
value
Develop
solutions
Identify
potential
Invention Center | Aachen | Hong Kong Seite 11
Invention Center | Aachen | Hong Kong Seite 12
If data is the new oil, „crude“ data
is a source of wealth.
Invention Center | Aachen | Hong Kong Seite 13
Data is mostly gathered by the
major internet giants?
Invention Center | Aachen | Hong Kong Seite 14
Source: CompTIA via Forbes;
Image source: recode.net, Amazon, Fitbit, FAG
Invention Center | Aachen | Hong Kong Seite 15
So valuable data can be
generated by your company.
But crude data is of no value.
You need to refine the data to
make it valuable, and build
services on it.
Invention Center | Aachen | Hong Kong Seite 16
Anyone can do Big Data!
And is it worth the cost?
But will it provide insight or valuable
business opportunities?
Invention Center | Aachen | Hong Kong Seite 17
Companies can most likely only drive growth and further revenue if they create digitalized products and
adapt to digital supply chains.
Growth
Over 80% of the companies will
have digitized their value chains
in the next 5 years.
Digitized products and services generate
approximately an additional € 110 billion
per year for European industry.
Invention Center | Aachen | Hong Kong Seite 18
Source: Rolls-Royce
Invention Center | Aachen | Hong Kong Seite 19
Shifting from products to solutions provides win-
wins for both companies and customers
If feasible, services scale better and deliver value
more consistently and for a longer timeframe
Determine
value
Invention Center | Aachen | Hong Kong Seite 20
Data driven business models – as a traditional
manufacturing company
Determine
value
Develop
solutions
Identify
potential
Invention Center | Aachen | Hong Kong Seite 21
Invention Center | Aachen | Hong Kong Seite 22
Invention Center | Aachen | Hong Kong Seite 23
Training data
Improved software
Invention Center | Aachen | Hong Kong Seite 24
Possible exploitation of
many data points?like e.g. Rolls Royce Engine
Health Management
Possible leverage
due to many users?like e.g. Amazon
Possible leverage by using many
suppliers and innovators?like e.g. Google PlayStore
New service levers
enabled through the use of
smart technologies?
Possible exploitation of
heterogeneous systems?like e.g. IFTTT
Possible reduction of initial
customer investment? (e.g. Software as a Service)
Service levers known from
cloud service models
Possible reduction
of utilization barriers? (e.g. Knowledge as a Service)
Invention Center | Aachen | Hong Kong Seite 25
What can you do if your company does not
have the potential to be a platform
provider?
Invention Center | Aachen | Hong Kong Seite 26
Google does one (well, a few) simple thing really
good. like searching the web for locations...
Invention Center | Aachen | Hong Kong Seite 27
...and lets the rest of the creative and innovative world
build on top of it, making it all the more valuable
Invention Center | Aachen | Hong Kong Seite 28
„An APP and an API“
</>APP API
Do one thing really right, and
make it simple
Allow others to innovate on
top of you – and innovate on
top of others
Invention Center | Aachen | Hong Kong Seite 29
It is expensive to develop platforms. Be very clear
in your potential and target before doing so.
Not everyone can be a platform player – but not
only “Internet companies” can be.
If you cannot be a platform provider, can you
profit from openness and attaching yourself to
multiple platforms?
Identify
potential
Invention Center | Aachen | Hong Kong Seite 30
Data driven business models – as a traditional
manufacturing company
Determine
value
Develop
solutions
Identify
potential
Invention Center | Aachen | Hong Kong Seite 31
Inventor Innovator
Problem-
Solution-Fit
Product-
Market-FitGrowth
Invention Center | Aachen | Hong Kong Seite 32
32
Growth
Write business
plan
1. 2. 3. 4.
Build team Introduce
product
Sell, sell, sell
Invention Center | Aachen | Hong Kong Seite 33
Everyone has a
plan, until he gets
punched in the
face Mike
Tyson
Invention Center | Aachen | Hong Kong Seite 34
CComplexity
AAmbiguity
VVolatility
U
Quelle: finanzen.net; zeit.de; Bewertung und Controlling von Komplexität (Methodenseminar WZL); business-netz.com
„There‘s no chance
that the iPhone is
going to get any
significant market
share. No chance.“
1960 1985 2000 2015 Uncertainty Sep 15 Nov 15 Jan 16 Mar 16 May 16
Remain
59%
Exit
41%
Prediction „Brexit“- Referendum
(June, 2016)Dax value
from 1959 till 2017
Product
Complexit
y
Production Complexity
Product program complexity
Microsoft CEO
Steve Balmer (2007)
Invention Center | Aachen | Hong Kong Seite 35
HUMANDesirability
ECONOMYViability
TECHNOLOGYFeasability
INNOVATION
Invention Center | Aachen | Hong Kong Seite 36
SPECIFICATION SHEET
50 % of the requirements got
taken over
30 % are guessed and proved
right afterwards
20 % are guessed and proved
wrong afterwards
Invention Center | Aachen | Hong Kong Seite 37
May November
2017
>160
0
Development of
pre-orders
Acceleration: 3,2 sec (0 - 50 km/h)
Battery: 14,9 kWh (23,9 optional)
Range (NEDC): 136 km (194 km)
Pricing: from 15.900*
Invention Center | Aachen | Hong Kong Seite 38
…Distance
35Km/Day
Starts
7
/Day
Outfit Privacy Availability …
…
Daily routine of an adult with
kids in a small town
Departure at home to bring
the kids to School
07:55 – 0 km
Arrival school and direct
und direkte onward journey
to the office
08:05 – 3 km
Arrival appointment, onward
journey shopping 135 min. later
10:15 – 2 km
Arrival store, onward journey to
the school 45 min. later
12:55 – 6 kmAnkunft Büro, Weiterfahrt
zu einem Termin 90 min.
später
08:35 – 7 km
Wartezeit 10 min.,
Departure Schule
14:10 – 4 kmArrival Sport, Onward
joruney to home ca. 150
Min. later
14:45 – 6 km
Arrival at home
17:45 – 7 km
Invention Center | Aachen | Hong Kong Seite 39
„All events – especially the ones in the
future – are defined by preconditions.“
Quelle: Pohl (2015) Requirements Engineering, Gloger (2012) Scrum
Requirements
Planning
Drafting
Designing
Validation
Elaboration
Pro
gre
ss
„Methodical approach based on
cumulated findings.“
Requirements
Drafting
Planning
Designing
Validation
Elaboration
Progress
Invention Center | Aachen | Hong Kong Seite 40
Data-driven business models need to be
developed in a customer-centric way. Even small
mistakes can make a great service fail.
Development is iterative, and not deterministic.
Speed of iteration and learning counts, not
progression towards milestones.
Develop
solutions
Invention Center | Aachen | Hong Kong Seite 41
Thank you for your attention.
Patrick Kabasci
INC Invention Center
Campus-Boulevard 30
52074 Aachen
Germany
+49 151 5444 8619
Patrick.Kabasci@invention-center.de
We support companies along the whole digital transformation and innovation process.
Please contact us if you are interested to find out how we can cooperate.
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