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Digital Marketing
I N T R O D U C T I O N T O
Definition of
D i g i t a l m a r k e t i n g i s a n u m b r e l l a t e r mf o r a l l o f y o u r o n l i n e m a r k e t i n g e f f o r t s .B u s i n e s s e s l e v e r a g e d i g i t a l c h a n n e l ss u c h a s G o o g l e s e a r c h , s o c i a l m e d i a ,e m a i l , a n d t h e i r w e b s i t e s t o c o n n e c tw i t h t h e i r c u r r e n t a n d p r o s p e c t i v ec u s t o m e r s . S o u r c e : H u b s p o t
Digital Marketing
S e a r c h e n g i n e o p t i m i z a t i o n ( S E O )C o n t e n t m a r k e t i n gS o c i a l m e d i a m a r k e t i n gP a y - p e r - c l i c k ( P P C )A f f i l i a t e m a r k e t i n gN a t i v e a d v e r t i s i n gM a r k e t i n g A u t o m a t i o nE m a i l m a r k e t i n g
Digital Marketing Tactics
Nobody starts at the deep end, nobody
has all the answers before they begin
and, even better, getting going is
probably cheaper and quicker than you
might think.
B r a n d a w a r e n e s s
What are the goals ofdigital marketing?
B r a n d a w a r e n e s sA c q u i s i t i o n o r l e a d g e n e r a t i o n
What are the goals ofdigital marketing?
B r a n d a w a r e n e s sA c q u i s i t i o n o r l e a d g e n e r a t i o nG r o w t h f r o m e x i s t i n g c u s t o m e r s
What are the goals ofdigital marketing?
Setting Your Strategy S E T AM E A S U R A B L EG O A L
Step 1
Setting goals is the first step in
turning the invisible into the
visible.
T O N Y R O B B I N S
Setting Your Strategy K N O W Y O U R A U D I E N C EStep 2
Setting Your Strategy K N O W Y O U R B R A N DStep 3
What are your strongestcharacter traits? And howdo they translate intoyour presence - fromimages to language.
Setting Your Strategy W A T C H Y O U RC O M P E T I T I O NStep 4
b r a n d s t h a t o f f e r t h e s a m e p r o d u c t s o rs e r v i c e s a s y o u
DirectCompetitors
b r a n d s t h a t m a y o f f e r d i f f e r e n t p r o d u c t sb u t c o m p e t e f o r t h e s a m e s p a c e o rb u d g e t a s y o u
IndirectCompetitors
t h e s e m i g h t h a v e a s i m i l a r l o o k a n d f e e la s a b r a n d t o y o u , o r b e o t h e r b r a n d st h a t y o u r t a r g e t c u s t o m e r s u s ef r e q u e n t l y t o o
Comparators
W h a t i s t h e i r j o b ? H o w o l d a r e t h e y ? W h a t a r e t h e i r g o a l s ? H o w c a n y o u h e l p t h e m a c h i e v e t h e i r g o a l s ? W h a t c h a l l e n g e s a r e t h e y f a c i n g ? W h a t d o t h e y l i k e a b o u t y o u r b r a n d ? W h a t ' s y o u r e l e v a t o r p i t c h t o t h e m ?
Create a UserPersona
Setting Your Strategy M E A S U R E Y O U RR E S U L T SStep 5
DigitalMarketingTechniques
A w a r e n e s sBuyer's
JourneyC o n s i d e r a t i o n
D e c i s i o n
Social Media for Business
D I G I T A L M A R K E T I N G T E C H N I Q U E S
S I A R G A O I C T W E E K
3.2 billionIn 2017, there were
global social media users.
-We Are Social, "Digital in 2018 Global Review"
Quick Figures
1.5 billionY o u T u b e m o n t h l y a c t i v e u s e r s
2.17 billionF a c e b o o k m o n t h l y a c t i v e u s e r s
67 millionF a c e b o o k m o n t h l y a c t i v e u s e r s
i n t h e P h i l i p p i n e s
+ 12%I n t e r n e t u s e r g r o w t h i n t h e
P h i l i p p i n e s s i n c e J a n u a r y 2 0 1 7
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