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Introduction Spreads, Variations of.
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Nam
e_M
elis
sa Y
ukik
o H
artle
yC
lass
_Se
nior
Por
tfol
io
Inst
ruct
or_
Mar
y Sc
ott
Sem
este
r_S
prin
g 20
11
/03
>>>>
>>
+01 02 03 04 05 06 07 08 09 10
+
>>
Observation / 01 white and grey do matter.
>> process_
>> objective_
In a scientific context, an experiment is a test of an idea; a set of actions performed to prove or disprove a hypothesis. Experimentation in this sense is an empirical approach to knowledge that lays a foundation upon which others can build. It requires all measurements to be made objectively under controlled conditions, which allows the procedure to be repeated by others, thus proving that a phenomenon occurs after a certain action, and that the phenomenon does not occur in the absence of the action.
My approach to this project was to break down the way people think and how they approach design problems. Designer’s predominantly think either with the left side of their brain or right side of their brain. My goal was to show how each designer, left or right, would handle a given problem and the solution that would follow. The solutions that were to be discovered both lead to a visual form of communicating the same problem but with different priorities all of which make design engaging.
Develop an conference based around the idea of experimental typography and design a book, schedule, mailer, name badge and poster to intrigue and engage the audience in attendance.
>>
project / experimental type conferenceinstructor / ariel greyclass / typography 4applications / book, schedule, postertypeface / vitesse sans, vitesse serif, blenderpaper / epson heavy weight matteprinter / epson 2400bindery / california office
>> specs_
/04
+>>
/ E
VO
LUT
ION
Observation / 01white and grey do matter.>>
objective / develop an conference based around the idea of experimental
typography and design a book, schedule, mailer, name badge and poster to intrigue
and engage the audience in attendance.
process / in a scientific context, an experiment is a test of an idea; a set of actions
performed to prove or disprove a hypothesis. Experimentation in this sense is an
empirical approach to knowledge that lays a foundation upon which others can
build. It requires all measurements to be made objectively under controlled
conditions, which allows the procedure to be repeated by others, thus proving that
a phenomenon occurs after a certain action, and that the phenomenon does not
occur in the absence of the action.
My approach to this project was to break down the way people think and how they
approach design problems. Designer’s predominantly think either with the left side
of their brain or right side of their brain. My goal was to show how each designer,
left or right, would handle a given problem and the solution that would follow. The
solutions that were to be discovered both lead to a visual form of communicating
the same problem but with different priorities all of which make design engaging.
name / melissa hartley instructor / mary scott class / portfolio book / evolution03/04
/01/ 02 03 04 05 06 07 08 09 10
>>
specs /
project / experimental type conference
instructor / ariel grey
class / typography 4
applications / book, schedule, poster
typeface / vitesse, blender
paper / epson heavy weight matte
printer / epson 2400
bindery / california office
/01observation
>>
objective / develop an conference based around the idea of experimental typography
and design a book, schedule, mailer, name badge and poster to intrigue and engage the
audience in attendance.
process / in a scientific context, an experiment is a test of an idea; a set of actions
performed to prove or disprove a hypothesis. Experimentation in this sense is an
empirical approach to knowledge that lays a foundation upon which others can build. It
requires all measurements to be made objectively under controlled conditions, which
allows the procedure to be repeated by others, thus proving that a phenomenon
occurs after a certain action, and that the phenomenon does not occur in the absence
of the action.
My approach to this project was to break down the way people think and how they
approach design problems. Designer’s predominantly think either with the left side of
their brain or right side of their brain. My goal was to show how each designer, left or
right, would handle a given problem and the solution that would follow. The solutions
that were to be discovered both lead to a visual form of communicating the same
problem but with different priorities all of which make design engaging.
>>
/01/
02
03
04
05
06
07
08
09
10
nam
e /
mel
issa
har
tley
inst
ruc
tor
/ m
ary
scot
t
clas
s /
port
folio
book
/ e
volu
tion
03/04
white and grey do matter.
project / experimental type conference
instructor / ariel grey
class / typography 4
applications / book, schedule, poster
typeface / vitesse ,blender
paper / epson heavy weight matte
printer / epson 2400
bindery / california office
/01
Observation / 01
>> process_
>> objective_
In a scientific context, an experiment is a test of an idea; a set of actions performed to prove or disprove a hypothesis. Experimentation in this sense is an empirical approach to knowledge that lays a foundation upon which others can build. It requires all measurements to be made objectively under controlled conditions, which allows the procedure to be repeated by others, thus proving that a phenomenon occurs after a certain action, and that the phenomenon does not occur in the absence of the action.
My approach to this project was to break down the way people think and how they approach design problems. Designer’s predominantly think either with the left side of their brain or right side of their brain. My goal was to show how each designer, left or right, would handle a given problem and the solution that would follow. The solutions that were to be discovered both lead to a visual form of communicating the same problem but with different priorities all of which make design engaging.
Develop an conference based around the idea of experimental typography and design a book, schedule, mailer, name badge and poster to intrigue and engage the audience in attendance.
white and grey do matter
>> title_
03/04 name / melissa hartley instructor / mary scott class / portfolio book / evolution
project / experimental type conferenceinstructor / ariel greyclass / typography 4applications / book, schedule, postertypeface / vitesse sans, vitesse serif, blenderpaper / epson heavy weight matteprinter / epson 2400bindery / california office
>> specs_
Observation / 01
[ob-zur-vey-shuhn]
objective / develop an conference based around the idea of
experimental typography and design a book, schedule, mailer,
name badge and poster to intrigue and engage the audience
in attendance.
process / in a scientific context, an experiment is a test of an
idea; a set of actions performed to prove or disprove a hypothesis.
Experimentation in this sense is an empirical approach to know
ledge that lays a foundation upon which others can build. It
requires all measurements to be made objectively under con-
trolled conditions, which allows the procedure to be repeated by
others, thus proving that a phenomenon occurs after a certain
action, and that the phenomenon does not occur in the absence of
the action.
My approach to this project was to break down the way people
think and how they approach design problems. Designer’s pre-
dominantly think either with the left side of their brain or right side
of their brain. My goal was to show how each designer, left or
right, would handle a given problem and the solution that would
follow. The solutions that were to be discovered both lead to a
visual form of communicating the same problem but with different
priorities all of which make design engaging.
title / white and grey do matter.
/01/
02
03
04
05
06
07
08
09
10
nam
e /
mel
issa
har
tley
inst
ruc
tor
/ m
ary
scot
t
clas
s /
port
folio
book
/ e
volu
tion
03/04
project / experimental type conference
instructor / ariel grey
class / typography 4
applications / book, schedule, poster
typeface / vitesse, blender
paper / epson heavy weight matte
printer / epson 2400
bindery / california office
Observation / 01 objective / develop an conference based around the idea of
experimental typography and design a book, schedule, mailer,
name badge and poster to intrigue and engage the audience
in attendance.
process / in a scientific context, an experiment is a test of an
idea; a set of actions performed to prove or disprove a hypothesis.
Experimentation in this sense is an empirical approach to know
ledge that lays a foundation upon which others can build. It
requires all measurements to be made objectively under con-
trolled conditions, which allows the procedure to be repeated by
others, thus proving that a phenomenon occurs after a certain
action, and that the phenomenon does not occur in the absence of
the action.
My approach to this project was to break down the way people
think and how they approach design problems. Designer’s pre-
dominantly think either with the left side of their brain or right side
of their brain. My goal was to show how each designer, left or
right, would handle a given problem and the solution that would
follow. The solutions that were to be discovered both lead to a
visual form of communicating the same problem but with different
priorities all of which make design engaging.
title / white and grey do matter.
project / experimental type conference
instructor / ariel grey
class / typography 4
applications / book, schedule, poster
typeface / vitesse, blender
paper / epson heavy weight matte
printer / epson 2400
bindery / california office
> >
> >
> >
> >
[ob-zur-vey-shuhn]
name /melissa yukiko hartley
class /senior portfolio
instructor /mary scott
semester /spring 2011
>>>>>> >>
Observation / 01 /
objective / develop an conference based around the idea of
experimental typography and design a book, schedule, mailer,
name badge and poster to intrigue and engage the audience
in attendance.
process / in a scientific context, an experiment is a test of an
idea; a set of actions performed to prove or disprove a hypothesis.
Experimentation in this sense is an empirical approach to know
ledge that lays a foundation upon which others can build. It
requires all measurements to be made objectively under con-
trolled conditions, which allows the procedure to be repeated by
others, thus proving that a phenomenon occurs after a certain
action, and that the phenomenon does not occur in the absence of
the action.
My approach to this project was to break down the way people
think and how they approach design problems. Designer’s pre-
dominantly think either with the left side of their brain or right side
of their brain. My goal was to show how each designer, left or
right, would handle a given problem and the solution that would
follow. The solutions that were to be discovered both lead to a
visual form of communicating the same problem but with different
priorities all of which make design engaging.
title / white and grey do matter.
project / experimental type conference
instructor / ariel grey
class / typography 4
applications / book, schedule, poster
typeface / vitesse, blender
paper / epson heavy weight matte
printer / epson 2400
bindery / california office
[ob-zur-vey-shuhn]
name /melissa yukiko hartley
class /senior portfolio
instructor /mary scott
semester /spring 2011
>>>>>> >>
Observation / 01 objective / develop an conference based around the idea of
experimental typography and design a book, schedule, mailer,
name badge and poster to intrigue and engage the audience
in attendance.
process / in a scientific context, an experiment is a test of an
idea; a set of actions performed to prove or disprove a hypothesis.
Experimentation in this sense is an empirical approach to know
ledge that lays a foundation upon which others can build. It
requires all measurements to be made objectively under con-
trolled conditions, which allows the procedure to be repeated by
others, thus proving that a phenomenon occurs after a certain
action, and that the phenomenon does not occur in the absence of
the action.
My approach to this project was to break down the way people
think and how they approach design problems. Designer’s pre-
dominantly think either with the left side of their brain or right side
of their brain. My goal was to show how each designer, left or
right, would handle a given problem and the solution that would
follow. The solutions that were to be discovered both lead to a
visual form of communicating the same problem but with different
priorities all of which make design engaging.
title / white and grey do matter.
project / experimental type conference
instructor / ariel grey
class / typography 4
applications / book, schedule, poster
typeface / vitesse, blender
paper / epson heavy weight matte
printer / epson 2400
bindery / california office
> >
> >
> >
> >
[ob-zur-vey-shuhn]
name /melissa yukiko hartley
class /senior portfolio
instructor /mary scott
semester /spring 2011
>>>>>> >>
Observation / 01
objective / develop an conference based around the idea of
experimental typography and design a book, schedule, mailer,
name badge and poster to intrigue and engage the audience
in attendance.
process / in a scientific context, an experiment is a test of an
idea; a set of actions performed to prove or disprove a hypothesis.
Experimentation in this sense is an empirical approach to know
ledge that lays a foundation upon which others can build. It
requires all measurements to be made objectively under con-
trolled conditions, which allows the procedure to be repeated by
others, thus proving that a phenomenon occurs after a certain
action, and that the phenomenon does not occur in the absence of
the action.
My approach to this project was to break down the way people
think and how they approach design problems. Designer’s pre-
dominantly think either with the left side of their brain or right side
of their brain. My goal was to show how each designer, left or
right, would handle a given problem and the solution that would
follow. The solutions that were to be discovered both lead to a
visual form of communicating the same problem but with different
priorities all of which make design engaging.
title / white and grey do matter.
/01/
02
03
04
05
06
07
08
09
10
nam
e /
mel
issa
har
tley
inst
ruc
tor
/ m
ary
scot
t
clas
s /
port
folio
book
/ e
volu
tion
03/04
project / experimental type conference
instructor / ariel grey
class / typography 4
applications / book, schedule, poster
typeface / vitesse, blender
paper / epson heavy weight matte
printer / epson 2400
bindery / california office
[ ]
objective / develop an conference based around the idea of
experimental typography and design a book, schedule, mailer,
name badge and poster to intrigue and engage the audience
in attendance.
process / in a scientific context, an experiment is a test of an
idea; a set of actions performed to prove or disprove a hypothesis.
Experimentation in this sense is an empirical approach to know
ledge that lays a foundation upon which others can build. It
requires all measurements to be made objectively under con-
trolled conditions, which allows the procedure to be repeated by
others, thus proving that a phenomenon occurs after a certain
action, and that the phenomenon does not occur in the absence of
the action.
My approach to this project was to break down the way people
think and how they approach design problems. Designer’s pre-
dominantly think either with the left side of their brain or right side
of their brain. My goal was to show how each designer, left or
right, would handle a given problem and the solution that would
follow. The solutions that were to be discovered both lead to a
visual form of communicating the same problem but with different
priorities all of which make design engaging.
title / white and grey do matter.
/01/
02
03
04
05
06
07
08
09
10
nam
e /
mel
issa
har
tley
inst
ruc
tor
/ m
ary
scot
t
clas
s /
port
folio
book
/ e
volu
tion
03/04
project / experimental type conference
instructor / ariel grey
class / typography 4
applications / book, schedule, poster
typeface / vitesse, blender
paper / epson heavy weight matte
printer / epson 2400
bindery / california office
Observation / 01 [ ]
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