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Introduction
I Bosch Rexroth – engineering firm based in Lohr am Main in Germany
I Founded: 1 May 2001 I Headquarters: Lohr am Main, Germany I Products: hydraulic, electric, linear and pneumatic systems and components
Problem statement 1. Necessary investment for each region2. Production costs per valve housing for milling and drilling
1. Capacity and costs of the machines2. Existing machines3. Sales forecast
Distribution of production
Proposals (1/2)
I Strategy 1
When they’re valve housings missing in Europe we import first from America then from China.
I Strategy 2
Own production
Machine type
Europe America China
MC 1(from 2010)
2 0
FMC 2 0 1
Machine type
Europe America China
MC 0 2 0
FMC 3 0 1
Proposals (2/2)
I Strategy 3
When they’re valve housings missing in Europe we import from America.
Machine type
Europe America Asia
MC 1 2 0
FMC 2 0 1
Analysis of strategy 1
Analysis of strategy 2
Analysis of strategy 3
Investment costs
Production Costs
Solution Strategy 1 Strategy 2 Strategy 3
Strategy 2
PRODUCTIVE COSTS
AVALIABILITY OF THE PRODUCT
INVESTMENT MONEY
Timeline
2005 2006 2008 2010
Implementation of the solution
Annual report
5 years sales forecast
Any Questions?
Back up slide 1
Investment 4 5 3
Availability of the product
3 5 4
Production costs
2 3 3
Value: 3,2 4,6 3,4
Strategy 1 Strategy 2 Strategy 3
0,4
0,4
0,4
0,2 0,2
0,4
0,2
0,4
0,4
Back up slide 2 unit 2006 2008 2010
Forecast
Europe pieces/y 332000 360000 390000
America pieces/y 90000 93000 95000
China pieces/y 53000 80000 104000
Strategy 1
capacity
pieces/y
297600 297600 297600
condition -34400 -62400 -92400
capacity pieces/y 0 0 0
condition 0 0 0
capacity pieces/y 0 0 0
condition 0 0 0
Strategy 2
capacity
pieces/y
0
condition
capacity
pieces/ycondition
capacity
pieces/ycondition
Strategy 3
capacity
pieces/y
360000 360000 360000
condition 28000 0 -30000
capacity
pieces/y 0condition
capacity
pieces/y 0condition
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