Introduction & History IKEA’s Layout Company Analysis –SWOT Industry Analysis IKEA’s...

• Introduction & History• IKEA’s Layout• Company Analysis

– SWOT• Industry Analysis• IKEA’s Competitors• Cultural Perspectives on IKEA

– France, China, US• Environmental Awareness• Recommendations

• Swedish private company, 1943• Parent company

– INGKA Holding B.V.

• Company culture– Togetherness, Cost-consciousness, – Respect, Simplicity

• Products– more than 10,000 in its range

• Social responsibilities: – FSC, WWF, UNICEF

Ingvar Kamprad

• 1943 IKEA was founded by Ingvar Kamprad• 1951 The first catalog was published• 1958 The first IKEA store opens in Sweden• 1963 IKEA arrived in Europe• 1985 IKEA arrived in USA• 1990 The first environmental policy• 1997 IKEA website & Children’s IKEA• 1998 IKEA arrived in China• 2001 IKEA rail

IIKKEEAA’s Layout

• Entrance upon the store

• Unique Design

• Display set up

• Upper level “showroom”

• Lower level “Marketplace and Warehouse” MOVIE TIME!!

• Scandinavian furniture

• Compact, stylish furniture

• The IKEA vision

• Unique business concept

Strengths• Strong brand

recognition• Various operations• Established• Vertical integration• Product differentiation

Weaknesses

• Recalls on IKEA products

• Dependency on Europe

Opportunities

• Online retail shopping

• Expansion

• Electrical market

• Swedish food market

Threats

• Competition

• Increases in steel prices

Industry Analysis: “Home Furnishing”

• Small urban dwellings

• Future trends:

- Internet vs. Stores

• Global issues:

- Furniture Stores take too much space

- Products’ Names

IIKKEEAA’s Competitors’s Competitors

• U.S. Competitor: Euromarket Design, Crate and Barrel

• France Competitor: Conforama

• China Competitor: Qingdao BOFA Furniture Company Limited

France

China

The United States

IKEA in France

Begin With IKEA Commercial

• IKEA: a fashion brand

• A unique experience

• Convenient services

IKEA in China

•4 stores

Consumers

•Price

•Services

•Materials

Competitors

•B&Q

•HomeDepot

•Illinois

IIKKEEA A in United States

• 34 current IKEA locations

• Adding additional 3 locations soon

• Original IKEA in Philadelphia in 1985

• On Fortune 100 Best Companies to Work For

VIDEO TIME!!

Environmental Awareness

• Charging for plastic bags

• IKEA Soft Toy Campaign

• IKEA and WWF

Analysis of IKEA

• Introduce digital scanners

• Global expansion– Central and South America– North Africa– South Asia

• Internet shopping

QUIZ Time!

Analysis of IKEA