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Intro to User Centered Design
Golli Hashemian and Lauren Haynes NTEN 11.15.13
Golli @golgolli
Meet me. (REAL, LIVING, BREATHING, UX PROFESSIONAL...)
Hi, I’m Lauren Haynes
@Lnhaynes
“ [User centered design] is about defining the problem that needs to be solved (the why), defining the types of people who need it to be solved (the who), and defining the way in which it should be solved to be relevant to those people (the how).
–whitney hess
Limited Resources
High Touch/Relationships
Empathy
Non- Profits :
Social Issues
Limited Tech Skills
In non profits we are often solving problems for people who are not ourselves, or not like us
“You must be interested in culture to design for it.” – Lorraine Wild
:: a great proxy for users :: pull them into your process :: educate :: change the conversation
stakeholders
Donors Service Providers
Staff Foundations
Constituents
Non- Profits Stakeholders
Failures: One Laptop Per Child
Business (Viability)
Technology (Feasibility)
Users (desirability)
Napster
self-cooling cans
toll roads
Business (Viability)
Technology (Feasibility)
Users (desirability)
Users (desirability)
Design UX
visual design
visual design research
UI design
digital signage
digital signage
usability engineering
scenario design
sound design
navigation design
human computer interaction
define
design
evaluate
discover A USER
CENTERED DESIGN
PROCESS
define
design
evaluate
discover user interviews
research
analytics
usability
observation
stakeholder interviews
heuristic evaluation
ethnography
heuristic evaluation
shadowing
contextual inquiry & analysis
digging in
understanding
surveys
focus groups
a process
define
design
evaluate
hone in
identify needs
identify users
narrow down
chart trajectory
direct
clarify
frame
establish goals
ask
zoom in
converge
focus
discover
identify needs
a process
define
design
evaluate
user flows
wireframes
scenarios
mental models
information architecture
paper prototypes
experience maps
personas
sitemaps
storyboards
interactive prototypes
use cases
content strategy
high-fidelity comps
journey flows
discover
create
sketch
a process
define
design
evaluate
heuristics
test
create
QA
paper prototypes
assess
prototype
field test
usability test
develop
make real
beta
build
implement
discover
a process
“You can not design what you do not understand.” – my buddy Tim
interviews & ethnogr
discover
interview basics
it’s simple. be human. be nice. build empathy. ask questions. stay focused. listen.
discover
interview guidelines
break ice explore
facilitate probe listen listen listen
discover
Henry Ford
discover
“If I had asked people what they wanted, they would have said faster horses.”
observation!
aim to uncover the values and needs from each user group
:: often targets users from opposite ends of the spectrum :: can be quick or many hours, depending on what you’re studying :: normal, everyday environment :: current system & tech in general :: as non-disruptive as possible in the subject’s routine
discover
define
Insight statements user + need + insight
“How might we...”
“...[user]...” “...[unmet need]...” “...[but/because/despite/in the context of]...”
define
An example user Sasha, a Spanish-speaking first-time marathon runner in Chicago from Nicaragua
need needs to reach her hotel room as soon as possible upon arriving to the airport
insight because she will not be able to perform to her optimal ability if she is tired or on her feet for too long
creativity guidelines
:: be positive and constructive (“How might we...”)
:: Build on others’ thoughts and ideas (“Yes, and...”)
:: Think big and swing for the fences
:: Headline ideas first, then add detail
:: Generate as many ideas as possible
:: defer judgement
:: Capture your idea
:: Write legibly
:: Springboard off others’ thoughts and ideas
define
user flows
UX 101 class!!!
hears about the class from a friend
checks the details out on a smart-phone
signs up on a tablet
bikes to class
double-checks the date through confirmation email
Class in session!
signs up last-minute
mentions class to a friend in passing
hears about class from the GDI community
hikes 5 miles uphill to class
discovers class through basic online search
tweets about the class
heads to class by bus
forgets address and has to check site for address and directions
signs up immediately
design
user flows
:: start with a user (are you noticing a trend here)
:: single path :: touchpoints (can be offline or on multiple devices)
“Design is not just what it looks like and feels like. Design is how it works.”
– Steve Jobs
. Recommended reading
Discuss: How can you apply this to your organization?
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