Intro to Social Media: How to Make it Work for You

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Intro to Social MediaHow to Make it Work for You

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What is social media?Some definitions:• Virtual platforms for interaction, engagement and

networking where individuals can share “content, opinions, insights, experiences, perspectives and media themselves.”

• Communication channels that are focused on the relationships, conversations and collaborations between two or more people.

Source: Howard Greenstein (Harbrooke Group), Social Media Strategist

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What is social media?Social Media Classification:1. Social Networks

2. Blogs/Microblogs

3. Collaboration Sites

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What is Social Media?Social Media Classification:4. Media Content Sharing

5. Social Bookmarking

6. Review Sites

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What is Social Media?Social Media Breakdown:Facebook • Users: 845+ million users• Best for: Interacting on a more personal level with

contacts• What to share: Status updates, photos/videos, blog

posts, Q&As• Timeline: Tell your virtual story through photos,

friendships and personal milestones

Source: Zintro, http://mashable.com/2012/04/16/social-networks-tips-infographic/

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What is Social Media?Social Media Breakdown:Twitter• Users: 140 million users tweet on average 340

million tweets per day• Best for: Short updates; monitoring conversations• What to share: Links to content, hashtags (#),

questions and conversations • Hashtags: Use the “#” symbol to mark

keywords/topics

Source: Zintro, http://mashable.com/2012/04/16/social-networks-tips-infographic/

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What is Social Media?Social Media Breakdown:LinkedIn • Users: 150+ million users • Best for: Developing professional connections;

showcasing accomplishments• What to share: Relevant content to connections or

group members• Groups: Create/join discussions about your industry

Source: Zintro, http://mashable.com/2012/04/16/social-networks-tips-infographic/

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What is Social Media?Social Media Breakdown:Google+• Users: 100+ million users, Avg. 625,000 daily users• Best for: Starting conversations and including those

in your “circle”• What to share: Photos/video, blog posts, and links• Circles: Organize contacts into groups and target

your messages to specific contacts separately

Source: Zintro, http://mashable.com/2012/04/16/social-networks-tips-infographic/

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Why Social Media MattersGrowth and Popularity:

Source: Search Engine Journal, http://www.searchenginejournal.com/the-growth-of-social-media-an-infographic/32788/

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Why Social Media MattersGrowth and Popularity:• 70%+ of building industry professionals use social

media tools for business purposes at least once every few months

• More than 15% use social media daily

• LinkedIn (52.9%) and Facebook (42.2%) are the most popular networks among building professionals

Source: Professional Builder survey, July 2011

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Why Social Media MattersNetworking without Borders:• Opportunity to create a “virtual rolodex” that extends

well beyond your personal network of friends, family and coworkers

• Ability to engage in (or create) an online community that gives you access to individuals (or businesses) with similar interests

• Means to supplement face-to-face interactions anytime, anywhere

Join the DiscussionHow to Join LinkedIn

Join the DiscussionCustomizing Your Profile

Join the DiscussionCustomizing Your Profile

Join the DiscussionCustomizing Your Profile

Join the DiscussionCustomizing Your Profile

Join the DiscussionCustomizing Your Profile

Join the DiscussionCustomizing Your Profile

Join the DiscussionCustomizing Your Profile

Join the DiscussionHow to Add Connections

Join the DiscussionHow to Join Groups

Join the DiscussionHow to Start Your Own Discussions

Join the DiscussionHow to Participate in Discussions

Join the DiscussionHow to Add Connections from Groups

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Join the DiscussionWhat We’re Talking About:• Building Information Modeling (BIM)• Daylighting• Tornado Hazard Mitigation• Conference Travel Arrangements

What We’re Going to Talk About:• Conference keynote speaker Michael Collins• FTC Green Guides• NFRC IVP

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Questions? Sam SinkhornAAMA’s Communications CoordinatorE: ssinkhorn@aamanet.orgP: 847.303.5858 x224