Intra vs entra

Entrepreneur vs. Intrapreneur

BackgroundEntrepreneur

The Whitewater Group – sold to Symantec Imagination Pilots – became Rollingstones.com Kinesoft Development – sold to Softbank Emmi Solutions – sold to Primus Capital

VC SurePayroll – sold to Paychex Novarra – sold to Nokia

Executive Apple Computer Redbox

Life of An Entrepreneur

Life of an Intrapreneur

Ya Gotta Be Nuts

So What Does It Take?

Achler Rules

Yes, I know they are trite and banal, but somewhere hidden inside the cute pictures are the essence of truth and perhaps even a touch of wisdom, not withstanding that my kids thought I was a complete and total idiot when they were teenagers…

Passion Wins

Focus is Required

Vision Is Required

Team Culture is Vital

Treat Engineers As Kings

<3 Your Customers

Brand = Trust

Simplicity Rules!

Customer Acquisition Is The Only Thing That

Matters

The Speed of Change Accelerates

Adapt or Die

Entrepreneur v. Intrapreneur

The Life of an Entrepreneur

Beg for money

Begin to build product

Build small dedicated team of ninja warriors

Beg for more money

Talk to some customers, pray they will like you

Get on your hands and knees and really beg for more money

Ship version 1

Try to create a viral video that will get people talking about you – preferably with a cat

Rinse and repeat

The Life of an Intrapreneur Do tons of market research, focus groups, and prepare endless power

point presentations

Beg for money

Begin to build product

Build small dedicated team of ninja warriors – and beg, borrow and steal time from everyone else in the company to get them to support your project

Beg for more money

Talk to some customers, pray they will like your product – you already know they like your brand

Get on your hands and knees and really beg for more money

Ship version 1 through your existing distribution channels

Try to create a viral video that will get people talking about you – preferably with a cat

The Key Differences are

The brand already exists – and your customers trust it.

The power of your existing distribution channels

Lessons of an IntrapreneurStarts from the top – Board and C-team must be

aligned.

Lessons of an IntrapreneurProject must be prioritized

Lessons of an IntrepreneurClear communication of priorities across the

entire company

Lessons of an IntrepreneurTalk is cheap – budget must be protected and

everyone throughout the company must be aligned with KPI’s – bonus on the success of the project

Lessons of an IntrepreneurEveryone has a day job – and it doesn’t include

your project. Must over communicate expectations, results and accountability

Send an agenda before every meetingTake meeting notesPublish due dates and who is responsibleStart the next meeting with the follow-up from the

action items of the previous meeting

Lessons of an IntrepreneurFail fast, learn, iterate, and take no prisoners.

And of course, everyone loves a winner!

Thank you

Questions?

Mark Achler – markachler@gmail.com