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Internship orientation
What is Internship ? Is it an organization study ?
Is it a case study?Is it Survey of an organization ?
Is it Factual observation ?
Where it can be done?
Large and small and medium scale companies
NGOs Development agenciesGovernment departments. Local bodiesUniversities
Why internship ?
To bridge the gap between theory and practice
To gain insight about functioning of organization.
To know about specializationTo analyze corporate level and functional level
strategies of the company To understand and analyze the problems faced
by the company.To improve your skill of diagnostic
investigation.To evaluate the solutions that specific
companies adopted. To provide recommendations
How ?
Select an organization
Preparation ApproachMaintain Diary
What to study?
Defining the mission and goalAnalysis of organization’s external
competitive environmentInternal analysisEvaluating functional level strategies EfficiencyQuality Innovation Superior customer responsiveness
Vision and Mission Mission statement talks about what the company is
now. It concentrates on present
Vision statement outlines what a company wants to be. It concentrates on the future
Analyze corporate level strategyDefine Vision Mission and Goal of
the companyLine of business/nature of its
subsidiariesCore business and diversificationHas the company strategy changed
over time?
Analyze structure and control systemTo identify what structure and control systems
the company is using for implementation of strategy
Degree of fit between company and structure
Vertical differentiation /horizontal differentiation
Are the managers being appropriately rewarded
SWOT ANALYSIS
For Assessing strengths:
What makes the organization distinctive?
How efficient is manufacturing?
How skilled is workforce?What is market share?What financing is available?Do company have a superior reputation?
For Assessing the weaknessesWhat are the vulnerable areas of the organization that could be exploited?
Are the facilities outdated?Is research and development adequate?
Are the technologies obsolete?
For Identifying opportunities In which areas is the competition not meeting customer needs?
What are the possible new markets ?What is the strength of the economy?
Are the rival weak?What are the emerging technologies?
Is there a possibility of growth of existing market ?
For Identifying Threats Are there new competitors?Is there a shortage of resources?
Are market tastes changing?What are the new regulations?
What substitute product exist?
Identify the Internal Strength and weakness
Strength Many product line Broad market coverage Manufacturing
competence Good marketing
/HR/FINANCE skills Good material
management Brand name reputations Appropriate organization
structure Ability to maintain
strategic change Well developed
corporate strategy
WeaknessNarrow product line Rising manufacturing cost Decline in R&D Poor marketing/ HR
/Finance Material management
Growth without directionInappropriate
organizational structure and control
High conflict and politics Loss of brand name
Identify the External opportunity and Threat
Opportunity ThreatsExpand core businessExploit new market Widen product rangeExtent cost or
differentiation advantage
Vertical integrationOvercome barriers to
entrySeek fast market
growthApply brand name in
new area
Increase in competitionChange in consumer
tasteFall in barriers to entryRise in substitute
productsPotential for takeoversDownturn in economyRising labour cost Slower market growth
Functional departmentsMarketing departmentHuman resource department
Finance departmentProduction department
How to close?
Presenting findingsFeedback Thanking Relationship buildingReport writing
Structure of The Report
Prefatory itemBody of the report Terminal item
Prefatory itemsContents: Preliminary pages: Title pageDeclarationCertificate (Guide and College)Certificate organizationAcknowledgementContentsList of tables/ Charts
Body of the project Industry profile Company Profile: Back ground ,History and products Vision, Mission and Goals Ownership pattern Competitors Information Market share Organization structure
Functional areasResearch Problem study (if any)SWOT AnalysisMCKINSEY 7 S FRAMEWORKFindings and Conclusion Recommendations
Terminal itemsBibliography and Annexure
Bibliography Must Be Arranged In The Following Order: Books Magazines Journals Newspapers Websites
APA Format for Bibliography Alphabetical Order Author's last name, first initial. (Publication
date). Book title. Additional information. Publishing company , page number.
Oren Harari, 2002, The Leadership Secrets of Colin Powell, first edition, McGraw Hill, 138-200.
Report Design
Size: 60 pagesHard boundFont Size:14(Heading)/12(body)1.5 line spacingA4 size executive bond paperFont Size: Time/ArialFoot notes: end of each chapterReferences at end of each chapter
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