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AGENDA
Translation TechnologyPlatform
Customer Stories
TRANSLATION TECH
Old vs. NewTechnology ConsiderationsNever do this!Platform Features
Technology Solves Problems
Technical Considerations
• Displaying UTF-8 content
• Storing UTF-8 content
• Layout considerations
• Right-to-Left languages
• Plurals
• Date, Number, Currency Formats
• Search
• Extract content
• Resource bundle formats
• Development workflow: git, subversion; dev/stage/qa
Developers Should Never
• Manage translated files
• Translate content
• Worry about escaping, encoding, placeholders
• Communicate with translators
• Be a bottleneck
Managers Should Never
• Copy and paste content
• Email a file for translation
• Delay a release due to translation
• Be restricted in who can participate
• Not have visibility
&
SOLUTION
Global Delivery NetworkAPIsContextVisibility
CUSTOMER STORIES
SurveyMonkeyGoProFoursquare
&
CHALLENGES
• Avoid diverting development resources
• Keep up with constant Web application changes
• Deploy quickly within a moderate budget
RESULTS
• Eliminated the need to recode the Web application
• Jump in sign-ups delivered ROI immediately
• Takes only half an FTE to manage localization efforts
30% of users preferred a language other than English
&
CHALLENGES
• Launch 6 languages in time for holiday shopping
• Keep all sites in sync
• Support e-commerce
RESULTS
• Completed in less than 3 weeks
• Global Delivery Network detects & flags new content - all sites in sync
• Integration with GoPro’s shopping cart delivers seamless experience
Customers in 150 countries, but only a fraction speak English
&
CHALLENGES
• Needed to translate website and app into 11 languages
• Few resources to devote to project
RESULTS
• Saw a major increase in new sign-ups and usage within weeks of launching
• Technology allowed flexibility for translation options. Used professional human translation and also leveraged their community to create high-quality and culturally relevant content for key territories
Thank you!
Contact us!
hi@smartling.comwww.smartling.com@smartling (Twitter)
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