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International Sponsoring, Marketing and Support
By Lynda Ncube
According to Edward Ludbrook only 1% of distributors sponsor internationally.
Q1.What would you do if you
knew you couldn’t fail? Q2 How many people would
you sponsor internationally??
Imagine..............
5 years from now you meet a friend and they ask: “how is that perfume business you were doing?”
What if your response is “I have teams in over 20 countries and they are all doing very well. How about you? Did you join?”
Challenges V Benefits
• Lets look at a few challenges and benefits of sponsoring internationally
• We will also hear some comments from distributors who have joined
Challenges of working internationally
• Dont know anyone abroad
• Dont see the benefits
• Dont know where to start
• No one in the team is doing it.
• There is no office in that country
• It is too expensive to do
• Different time zones
challenges• language barrier
• distributors abroad stopped working or never got started
• People not responding to emails
• Have tried to sponsor internationally but it does or has not worked
Challenges from distributors abroad
• Challenges in their country• “Most people married to their jobs
and think they will never make it” • “No funds to buy kits”• “Introducing FM to new market”• “products too expensive for local • people”• “ buy now pay later.” Tying up
distributor funds
Benefits of working internationally
• Meet people from different backgrounds
• Travel virtually
• Making a difference to other peoples lives
• Unlimited income potential
• Will find people looking for an opportunity
Benefits
• Ability to reach out to people who will never have this opportunity
• Must give it time – be patient
Work local think global
• It all starts with you.
• Are you ready and willing to make a commitment to building an international business from the comfort of your own home?
The Power of LeverageS
Source: The One Minute Millionaire
Building internationally requires the same basics
• Mentor - uplines• Team – initially leaders• Networks – immediate f/f/r• Infinite networks–other peoples f/f/r• Tools – skype, internet, website• Systems – 300 +1,1200 points• Fulcrum- YOU• Dream – 21%, Orchid club, Mercedes
Why is it easier to build today?
• Technology
• Reduced costs of advertising
• Ability to act local but think global
3 stages to international sponsoring
• Momentum - Airplane
• Education - Systems, skills
• Profit - Leaders = £££’s
3 stages to international sponsoring
Stage 1 Momentum
- Plan your international expansion
- Create a sponsoring frenzy- Find networkers who want to build
and become leaders- Leaders will sponsor locally
- Largest investment in time, effort
3 stages to international sponsoring
• Stage 2 Education.• Educate your team• Coach your team leaders• Help team leaders to sponsor and
coach others• Impress the importance of working
systems• Keep going despite the challenges• Keep sponsoring
3 stages to international sponsoring
• Stage 3 Profit• With time, 3,6,9 months -
emergence of 1 or 2 leaders• Continue positive support• Continue momentum, sponsoring
and supporting• YOU are now an international
networker. Join the 1% club• 6-12 months or more. It is worth it.
We have just covered sponsoring
Lets now look at marketing
Marketing strategy
• Dates when new country will open or decide where you want a team
• Ensure availability of marketing tools• Best country to buy products from• Shipping agent./freight forwarder• Details of upcoming meetings• Incentive programs available to
prospective distributors• Support communication: voicemail,
conference calls, webinars
Marketing tools
• Skype• Email• Webinar• Facebook• Linkedin• Twitter• Personal
website
• Act local think global
• Referrals• Go back to
existing list and ask
• Friends,Family
Relatives
Marketing: Looking for lookers/leaders
• “Are you walking past a fortune?”• “Hi Group members, I am looking for self-
motivated, ambitious, business minded people. Are you open-minded or are you married to a job. Inbox me”
• “Have you found the opportunity that will take care of you and your family for the rest of your life?”
• “Would it be ok if you never had to go to work again?”
• “Discover how to create wealth from perfumes”
Marketing: Community Fundraising Programme
• “Do you raise money for charity, church, school, club etc. Ask about our Community Fundraising Programme(CFP). Post email address for details”
We have just looked at marketing
Now lets look at Support for your international team
support
Coaching via skype/phone
Systems
• Get the team working the 300 plus 1 or the 1200 points system.
• Encourage completion of the 90 day plan• Encourage distributors to use and work
the existing PROVEN systems• Work with those working the systems• Incorporate the incentive programmes• Teams succeed where people are
working together - TEAM
support
• Coach – groups 80:20 rule
• One to one 20%
• Be available on fb/skype
• Respond promptly to emails
• Make new distributors feel comfortable
• Build rapport
Support
• Connect team members
• Give praise and recognition
• Believe in distributors
• Stay positive
• Be solution-orientated
• Have fun
• Enjoy what you are doing
Summary• “International networking is just like normal
networking EXCEPT the opportunity is much, much larger and you do not necessarily develop the network face-to-face. The world is a huge place... you must THINK and ACT BIG. With telephones and effective systems, it does not matter whether you live in the most isolated village... You can create a massive income by taking advantage of the new international networking opportunity” E Ludbrook
•
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