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International Social Media
Hanze UAS
Content of the
presentation
Growth since September 2013
International SM pages
2744
2080
647 760
1151
1388
32 16
105
September March
285% 656% 91
Best example
International SM pages
Worst example
International SM pages
Inform and connect
Application of SM channels
Application/Admission
Housing and living tips
Student Xperiences
Blogs and testimonials University magazine articles
Bachelor/Master/Exchange students
Application of SM channels
Promote
Unions Communities
Educational Fairs
Surveys/Researches
Events
Engage
Application of SM channels
Follow-up
Ask
Play
Application of SM channels
Play
Towards mobile interaction
Pros:
• Simple interface
• Global community
• Alerts a user immediately when
message is received
Cons:
• Doesn’t sync with Facebook
Not yet applied for admission: "Be early, catch the worm. Submit
your admission application by Jan 15 for priority consideration. Get
info at http://www.hanze.nl/home/international/admission
Best use
Student Recruitment
Other Uses
Registering for Campus tours: "Bob, R u ready 4 HanzeXperience?
Sign-up is now open. Go to www.hanze.nl/Xperience We R lookin
4ward to seeing u on campus!"
A tool called "Poll Everywhere" can enhance admissions or
classroom presentations by allowing speakers to create poll
questions voted on by the audience through text messages, with
results instantly posted in real time.
Towards mobile interaction
Pros:
• Send picture or video messages – they disappear
• “My Story” feature - string together a bunch of
snaps into a story of an event.
• Snaps are sent to smartphones contact list –
potentially closer connection
Cons:
• Text is limited; no more than 78 characters.
• Can’t send text only messages.
• Privacy/security concern
Leverage
other
networks
Generate
excitement with
exclusive
previews
Offer
discounts or
other
incentives
Encourage
creative
submissions
Snapchat
Best use
Pros:
• Includes Vine video production
features (stop motion, grid lines).
• Send text and/or video to people who
aren’t on Vine.
Cons:
• Can’t create group messages.
• Can’t send still images, only videos.
Towards mobile interaction
Tiny tours Students in actions
Events Showcasing
Best use
Vine
Thank you
for your
attention !
Recommended