International Paralympic Committee IPC sports rebranding€¦ · Spelling of „Para“ Para...

International Paralympic Committee

IPC sports rebranding

November 2016

The usage of „Para“

Three key elements to understand the use of Para:

– It refers to non-Paralympic Games events or activities and is used in a non-Paralympic Games context;

– the event, activity or person must fall under the jurisdiction of the IPC or an IPC member; and

– the event, activity or person must be governed by the requirements of the IPC Athlete Classification Code.

Paralympic is IPC’s brand for use in connection with the Paralympic Games

Spelling of „Para“

Para

– Capital P

– Space

– No hyphen

IPC Vision: "To enable Para athletes to achieve sporting excellence and inspire and excite the world."

Sport names

IPC Alpine Skiing Para alpine skiing

IPC Athletics Para athletics

IPC Biathlon Para biathlon

IPC Cross-Country Skiing Para cross-country skiing

IPC Ice Sledge Hockey Para ice hockey

IPC Powerlifting Para powerlifting

IPC Shooting shooting Para sport

IPC Snowboard Para snowboard

IPC Swimming Para swimming

IPC Wheelchair Dance Sport Para dance sport

IF names

IPC Alpine Skiing World Para Alpine Skiing

IPC Athletics World Para Athletics

IPC Biathlon World Para Nordic Skiing

IPC Cross-Country Skiing World Para Nordic Skiing

IPC Ice Sledge Hockey World Para Ice Hockey

IPC Powerlifting World Para Powerlifting

IPC Shooting World Shooting Para Sport

IPC Snowboard World Para Snowboard

IPC Swimming World Para Swimming

IPC Wheelchair Dance Sport World Para Dance Sport

IF logo elements

Core wordmark Pictogram Combined logo

IF core wordmarks

IF pictograms

IF combined logos

Competition emblems

The core wordmark is integrated into all competition emblems

Example World Championships logos

Example World Cup logo

Example Regional Championships logo

World Para Athletics

Online

Website: www.WorldParaAthletics.org

Facebook: www.facebook.com/ParaAthletics

Twitter: @ParaAthletics

Instagram: www.instagram.com/ParaAthletics

Competition name examples

London 2017 World Para Athletics Championships

Berlin 2018 World Para Athletics European Championships

Nottwil 2017 World Para Athletics Grand Prix

World Para Powerlifting

Online

Website: www.WorldParaPowerlifting.org

Facebook: www.facebook.com/parapowerlifting

Twitter: @Powerlifting

Instagram: www.instagram.com/parapowerlifting

Competition name examples

Mexico City 2017 World Para Powerlifting Championships

Bonn 2018 World Para Powerlifting European Championships

Bonn 2017 World Para Powerlifting World Cup

World Shooting Para Sport

Online

Website: www.WorldShootingParaSport.org

Facebook: www.facebook.com/shootingparasport

Twitter: @ShootingPara

Instagram: www.instagram.com/shootingparasport/

Competition name examples

London 2017 World Shooting Para Sport Championships

Bonn 2018 World Shooting Para Sport European Championships

Bonn 2017 World Shooting Para Sport World Cup

World Para Swimming

Online

Website: www.WorldParaSwimming.org

Facebook: www.facebook.com/paraswimming

Twitter: @Para_swimming

Instagram: www.instagram.com/paraswimming

Competition name examples

Mexico City 2017 World Para Swimming Championships

Bonn 2018 World Para Swimming European Championships

World Para Alpine Skiing

Online

Website: www.WorldParaAlpineskiing.org

Facebook: www.facebook.com/paraalpine

Twitter: @ParaAlpine

Instagram: www.instagram.com/paraalpine

Competition name examples

Tarvisio 2017 World Para Alpine Skiing Championships

St. Moritz 2018 World Para Alpine Skiing World Cup

World Para Ice Hockey

Online

Website: www.WorldParaIceHockey.org

Facebook: www.facebook.com/ParaIceHockey

Twitter: @ParaIceHockey

Instagram: www.instagram.com/paraicehockey

Competition name examples

London 2017 World Para Ice Hockey Championships

Bonn 2018 World Para Ice Hockey Championships

Bonn 2018 World Para Ice Hockey World Series

World Para Nordic Skiing

Online

Website: www.WorldParaNordicSkiing.org

Facebook: www.facebook.com/paranordic

Twitter: @ParaNordic

Instagram: www.instagram.com/paranordic

Competition name examples

Finsterau 2017 World Para Nordic Skiing Championships

Vuokatti 2018 World Para Nordic Skiing World Cup

World Para Snowboard

Online

Website: www.WorldParaSnowboard.org

Facebook: www.facebook.com/parasnowboard

Twitter: @ParaSnowboard

Instagram: www.instagram.com/parasnowboard

Competition name examples

Big White 2017 World Para Snowboard Championships

La Molina 2018 World Para Snowboard World Cup

World Para Dance Sport

Online

Website: www.WorldParaDanceSport.org

Facebook: www.facebook.com/ParaDanceSport

Twitter: @ParaDanceSport

Instagram: www.instagram.com/ParaDanceSport

Competition name examples

Bonn 2017 World Para Dance Sport Championships

Bonn 2018 World Para Dance Sport European Championships

Bonn 2017 World Para Dance Sport World Cup

Thank you!