international marketing external business environment factors

External business environment factor

Jeomon 04Ashwini 08 Harshad 29

Deepti 33Partik 45Mitali 48

Model collegeT.Y.B.M.S

Introduction

• Environment means surrounding External business environment:- -Factors which are uncontrollable -Macro environment factors

Component

• Demographical• Political• Economic• Socio-cultural • Legal

Demographical factors

• Infants: - New born babies• Senior- citizens: - Insurance & hospitals• Women• Location of consumer: - Depends upon consumer’s area.

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• Cultural diversity: - Cultural difference like language, dress & tradition.• Singles: - Junk food, electronic appliances & tourism.

Political factors

• Outsourcing:• Domestic politics:- Tax policy, labour law, environmental law

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• International politics: - Trade restrictions, tariffs & political stability.• This factors has great influence on the

health, education, and infrastructure of a nation.

Economic factors

• Economic growth: -Purchasing power parity & GDP• Exchange rate: -Demand & supply• Unemployment

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• Balance of Payment: -Deficit or surplus

Socio-cultural

• Attitude: - thinking style • Life-style: -Way of life of an

individual, group & society

• Belief & norms

Legal factors

• Home country law• Host country law: -Tariffs & duties, Investment regulation• International law: - Treaties, and

agreement between nations.

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