Interface May Publicity Report

INTERFACE PUBLIC RELATIONS ACTIVITY REPORT

MAY 2015

Publicity Highlights 1. The new Common Theme skinny plank collection was included in a round up of

contract carpet tiles described as having “endless design configurations” with an on-

page image and product caption.

AZURE, May 15,632

2. A photo of the new collection Equal Measure and a write up of both Equal Measure

and Near & Far were included in this publication’s NeoCon product Preview.

FLOOR COVERING NEWS, May 25 13,200

3. An article analyzing the solutions carpet tiles give to Main Street customers quotes

John Wells, saying, “acoustics are becoming an issue in Main Street settings in which

hard surfaces are installed throughout,” building a case around carpet tile as the surface

of choice for all commercial applications, including Main Street.

FLOOR COVERING NEWS, May 25 13,200

4. In this publication’s Spring Market Tabloid, reclaim is listed in a carpet round up of

products that “can handle tough customers”

INTERIOR DESIGN SPRING MARKET TABLOID, May 31 60,430 5. An article highlighting commercial carpet tile manufacturers bringing style and

sustainability to the market, the Silver Linings collection makes an appearance with a

photo and caption.

FLOOR COVERING WEEKLY, May 4 16,276

6. In a hospitality-focused article, Interface carpet tiles are mentioned in association

with Starwood Hotels being on its third generation of carpet tiles.

FLOOR FOCUS, May 14,553

7. The Silver Linings collection product description and photo were picked up by the

following online outlets:

FLOOR BIZ, May 6 9,560

8. Following Press Release distribution, news on the Atlanta Interface showroom

achieving Gold-LEED status was picked up by:

GREEN LODGING NEWS, May 12 228,541 CONGOO NEWS, May 13 N/A

Publicity Underway

1. Distributed invitations to the Interface showroom at NeoCon showroom to

attending press and began scheduling appointments, interviews, and tours.

2. Provided FLOOR TRENDS MAGAZINE with high resolution images of the Silver

Linings Collection for inclusion in an upcoming issue.

3. Shared high resolution images of Equal Measure and Near & Far with INTERIOR DESIGN for the site’s preview of products being shown at NeoCon. Also shared

David Oakey’s headshot for inclusion.

4. Submitted Equal Measure to BUILDINGS Innovation Awards, an award program

exclusively for NeoCon exhibitors, to run in the October issue.

5. Submitted J. Khoo and G. Bandy as speakers for CoreNet Global’s competition

H. Bruce Russell Global Innovator’s Award (GIA) at Harvard University in July.

This competition is the result of a submission to CoreNet Global’s Sustainable

Leadership Awards.

6. Looped in the Green team at Interface to respond to a question from FLOOR COVERING NEWS regarding sustainability and the evolution of sustainability

over the past decade.

7. Continued to pitch and follow up on Human Spaces outreach, putting an

emphasis on human resources and design-focused publications.

8. Submitted Equal Measure and Near & Far product captions and photos to

FLOOR COVERING NEWS for a piece on new products coming out of NeoCon

to run in an upcoming issue.

9. Provided AZURE MAGAZINE with high resolution images of the Silver Linings

collection for inclusion in an upcoming issue.

10. Coordinated an interview with Ken Ryan at FLOOR COVERING NEWS for the

publication's annual Contract: State of the Industry report

11. In the process of working with a writer for THE WASHINGTON POST on a

Human Spaces piece that will feature interviews with Chip DeGrace, Stephen

Kellert and Bill Browning, as well as case studies and examples of workplaces

across the country that incorporate biophilic design and natural elements.

Coordinated interviews

12. Shared news and statuses of award submissions, which include:

13. Human Nature winner of People’s Choice award for AZURE MAGAZINE’s A+

Awards; Near & Far chosen as a finalist for INTERIOR DESIGN MAGAZINE’s

HiP Awards; and, Equal measure chosen as a finalist for BUILDINGS MAGAZINE Product Innovations awards.

14. Gathered resources and options for executing the idea of a flipbook for press

mailings following NeoCon to illustrate a space transformed by biophilic design

and natural elements.

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