Intelligent Fashion · Fastest growing brand on Myntra – 2nd largest Apparel brand in < 7...

Intelligent FashionAI powered insights to transform fashion

business

Brands

Celebs

Influencers

Stylis

ts

Fashion

designers

Fashion

bloggers

Other

users

Sources of fashion

inspiration for customers have

multiplied exponentially

Social Media, Brands, Global eCommerce

Customers display preferences across platforms in variety of formats

Fashion Seasons have multiplied and have

blurred into a constant stream of “newness”

Trend emerges overnight and disappears as quickly: Ability to react as important as ability to spot a trend

#dress

76,870,069

images

dresses

>100,000 styles

▪ What is driving the customer preference?

▪ Where are the white spaces in the assortment?

Finding patterns in data

Challenges for Brands Copious Data

Global eCommerce

Social Media

Data

Cut down the design lead times from months to days; make designs more intelligent

Natural Language Processing

Computer Vision

Machine Learning

Actionable, real time

design insights

Technology Output

Technology is the solution

With Natural Language

Processing we can decode

social media and blogs

information

SourcesMagazines, Blogs,

Social Media

TaxonomyFashion Glossary

Off-the-shoulder top Bohemian Dresses

NLP engine(Text analysis, trend ranking)

Computer Vision: enables extraction of

attributes from images and

interpret them at scale

✓Raglan Sleeve

✓Varsity

✓Crop Top

✓Long Sleeve

✓Contrast Sleeve

Neck type

Print type

Sleeve type

Sleeve length

Machine learning: decode

performance and predict

ingredients of successful

design

Global sales data

✓ Assortment

✓ Availability

✓ Visibility

Social Media chatter

✓ Likes

✓ Comments

✓ Shares

Keyhole neckline

Checked print

Burgundy color

Floral Print

Teal Color

Actionable Insights

To do attributes Not to do attributes

We have leveraged Data Backed Insights and Artificial Intelligence to create brands for Myntra

Launched in 2015 - Myntra’s most profitable brand; 200%+ YoY growth

Fastest growing brand on Myntra – 2nd largest Apparel brand in < 7 months of

launch

35 mn+Customers – direct shopping

and browsing behavior analyzed every month

4 mn+# styles tracked

> 200Drops created across Moda Rapido, Here & Now for performance

analysis

14,000+Social media / fashion blogs

tracked

> 1,200# styles going live every

month – across Moda Rapido, Here & Now

60%+ Monthly sell-through

rates for Moda Rapido, Here & Now

Enterprise platform for Intelligent Fashion

InsightsOn Brand’s

performance vs. market, areas of

opportunity

Recipes

Ingredients of the designs customers

are looking for

Trends Curation

Global fashion trends from blogs, runways

and social mediaAI led grading of

designs

FE

AT

UR

ES

Insights: attribute level analysis of performace

Attribute level insights for a brand on what’s working, what’s not

working and potential areas of investment

Recipes: what trends to bet on and how much

Images of top selling and bottom selling designs in a

recipe for visualization of trends along with sources, assortment

share

Trends: pulse of social media and fashion blogs

Insights on Global Trends collected from social media, fashion

blogs and magazines

At the cutting edge of Innovation in Fashion