Integrated Communications Summer Internship 2016

Integrated Communications Summer Internship 2016

By: Heather Ellis and Jennie Kramer

Agenda● YouTube Analysis

● Content Development

Rust-Oleum YouTube Channel Analysis● Purpose● Process

○ Comparing Competitors ○ Tableau and Google AdWords

● End Result○ Proposing New Channel Design○ Recategorizing Content on Page

Succulent Photo Shoot● Oversaw and Directed Photo Shoot● The Process

○ Researched Content Needs○ Collaborated With Team and Studio○ Produced Content

● The Results

Agenda ● Rust-Oleum Golf Championship

● Haven

● Public Relations

Rust-Oleum Golf Championship● June 6th- 12th● Ivanhoe Club● 50 players from the Web.com tour● Draw Party

○ Centerpieces○ Set-up

Haven● Atlanta, Georgia ● August 5th-7th● Conference of 400 pro-bloggers for a

3-day event

Blog Partnership

Public relations ● Brand Journalism

○ RO press room

● Tagging○ News Exposure

● Bloggers○ Blog Cards

How We “Integrated” Together● Website and Competitor Analysis

○ Data Analysis ○ Campaign Analysis

How We “Integrated” Together● Silver Lining Digital

○ Varathane Wood Stain■ Barn Red and Carbon Gray■ Triple Thick Polyurethane

○ Small Project Paints ■ Dry Erase■ 2X Ultra Cover Primer■ Stops Rust Metallic Gold

Thank You For An Amazing Summer!