INSTITUTIONAL CHANNELS DYNAMIC IN NORTH AMERICA AND … · institutional channels dynamic in north...

INSTITUTIONAL CHANNELS DYNAMIC IN NORTH AMERICA AND THE FUTURE OF TISSUE DEMAND  

MATTHEW OSTER

SENIOR RESEARCH ANALYST

EUROMONITOR INTERNATIONAL

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Who is Euromonitor International?Aglobalstrategicmarketintelligencesourcefor40+yearsHelpingclientsmakeinformeddecisions

Consumer‐focused:industries,countries,consumersAnnually‐updatedsyndicatedresearchin80countriesCustomizedad‐hocprojectsconductedgloballyinvirtuallyeverymarket

800+analystsin80countriesRegionalresearchhubsandindustryspecialistsupportteams

London

Chicago

Singapore

Shanghai

Dubai

Vilnius

CapeTown

Santiago

Tokyo

Sydney

Bangalore

SaoPaulo

AFH TISSUE: GLOBAL TRENDS

US AFH TISSUE BY CHANNEL

INSTITUTIONAL CHANNELS AT A GLANCE

WHAT DOES THE FUTURE HOLD?

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Positive growth for AFH tissue globally

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Developing markets drive global growth

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AFH markets of the future

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Mature North America tissue market

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US AFH tissue grapples with challenges

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Stressors to AFH tissue growth

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US AFH by channel: Definitions

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AFH tissue sees weak long‐term growth by channel

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Individual AFH channels also see a slowdown

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Channels differ in AFH tissue consumption, size of total prize

46%

10%

31%

13%

34%

27%

21%

18%

Business/Industry

Horeca

Public

Healthcare

%AFHTissue %TotalEstablishments

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AFH tissue in horeca

Challenges:Costcuttingandcostrationalization

Slowgrowthinfull‐serviceandfastfoodrestaurants

Sharingeconomyundercutshospitalitygrowth

Opportunities:Growthin100%takeaway/homedeliveryoperators,coffeeshopsandsmoothiebars

Growthinhigh‐endhospitalityandcorporatecatering

Opportunitiesincustomizedsolutions(eco‐friendlysolutions,premiumproducts)

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It is not all bad news in hospitality: Luxury remains on the agenda  

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AFH tissue in business/industry

Challenges:Structuralchangesinbusinessesandworkplaces

Employmentisnotexpectedtoincreasebyasignificantamountinthecomingyears

Increaseinremoteworkers

Opportunities:Growthincontractcleaningthatservicesbusinessesandindustrialsettings

Opportunitiesincustomizedproducts(wiperswithproductsegmentationtosuitspecificneedsofdiversebusinessandindustrialcustomers)

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AFH tissue in public institutions

Challenges:Budgetcutsacrosspublicsystems

Movementtocontrolleddispensersandautomatichanddriers

Opportunities:Growthincontractcleaningservices

Growthinvisitorstothenationalparks,themeparks,arts/culture/heritagesites

Opportunitiesinprintsandlicensing

Opportunitiesinsurfacecareandpersonalcarewiperswithfurthersegmentationtosuitspecificfacilitiesneeds

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AFH tissue in healthcare

Challenges:Budgetcutsandcost‐cuttingmeasures

Technologiesandprocessesreducinglengthofstayathospitals

Opportunities:Agingpopulationandgrowthinresidentialcarefacilitiesfortheelderly

Opportunitiesinproductsforelderlycare,includingpersonalwipeswithfurthersegmentationandfocusonproductswithanti‐bacterialandskincarequalities

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Residential care to continue to lead US healthcare growth 

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Opportunities for AFH tissue growth

THANK YOU FOR LISTENINGMatthew OsterSenior Research Analyst – Institutional ChannelsEuromonitor International

matthew.oster@euromonitor.comwww.euromonitor.com