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Instagram Stories ads or Snap ads?
173 Million Global Daily Active Users (DAU)
300 Million Global Daily Active Users (DAU)
• reach• tra�ic• conversions• app installs• leads• video views
• branding• clicks to the website• app installs• long form video
€1 average* €1,70 average**
• demographics• 300 predefined audiences• audience list• lookalikes (not: remarketing)
More advanced targeting, you can use all the available Facebook targeting, including:
video 1080 x 1920 max. 4 GB
Length max. 15 seconds10 di�erent call to
action buttons
https://www.facebook.com/business/ads-guide/video/insta-gram-story/app-installs
https://businesshelp.snapchat.com/en-US/article/top-snap-specs
**own snapads account*Facebook advertising account
Sources.https://www.omnicoreagency.com/instagram-statistics/https://www.omnicoreagency.com/snapchat-statistics/ https://www.statista.com/statistics/545967/snapchat-app-dau/https://www.statista.com/statistics/730315/instagram-stories-dau/ https://www.facebook.com/business/ads-guide/video/instagram-story/app-installs https://forbusiness.snapchat.com/audiences
68%
32%
70%
30%
100%
0%18-29 yrs 30-49 yrs 50+ yrs
59% 33%8%
100%
0%13-24 yrs 25-54 yrs 55+ yrs
60%38%
2%
video (motion graphic, live, cinema-graph, or
gif style) or a still image
1080 x 1920 Length: 3-10 seconds
max 32 mb20 di�erent call to
action buttons
demographics.
users worldwide.
goals.
average cpm.
creatives.
targeting.
• remarketing• email custom audience• lookalike audiences • engagement audiences• demographics• interests
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