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Inspire exceptionaldigital experiences
Leadership means being ready for what’s next. The fast pace of technology-driven innovation is raising the expectations of your customers and employees alike. It’s on you to stay ahead. Your
technology – and your organization – need to deliver differentiated experiences and enable a truly digital workplace. Are you ready?
Part 1:Become customer-obsessed
Part 2:Empower your workforce
See how creating superior experiences for your customers can be a catalyst for greater customer loyalty.
Learn how delivering the right applications and services to employees where and when
they need them can increase engagement, collaboration
and productivity.
Experience design is an increasingly important competitive advantage in business and technology. Consumers expect products and services that are easy to use and work as promised. Align customer needs and business strategy with your digital experience to create memorable and long-term relationships.
TIG Sports built a mobile app for the KLM Open that used GPS tracking and live audio streaming for a more engaging fan experience.
Customer engagement happens at the intersection of technology and design. Discover how IBM iX applies both to be a leader in the digital marketing agency landscape.
Surpass your customer’sexpectations
Case study
Gartner Magic Quadrant for Global Digital Marketing Agencies
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“Designing A Customer-Obsessed Business,” Forrester Custom Technology Adoption Profile Commissioned By IBM, December 2016
of decision-makers view developing or evolving a customer experience strategy as a high priority.
74%
Part One: Become customer obsessed
Agile delivery can help your technology management teams work together to design and release apps with speed and quality. With the right APIs and external services for mobile, IoT and customer data, they can create a winning customer experience.
Bernhardt Furniture Co. used tablets, beacons, and microservices architecture to optimize their showroom configuration—and boost sales 20%.
Explore the latest Mobile services on IBM Cloud to build and deliver engaging apps quickly and securely.
“Mobile Development Of The App+ Ecosystem,” Forrester Consulting for IBM, January 2017
of companies have completely integrated their mobile apps with customer data, driving nearly 3x the level of customer interaction.
Part One: Become customer obsessed
Be fast and flexible atdelivering for your customer
27% Case study
IBM Cloud Free Trial
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Together with advanced analytics and links to business processes, mobile apps can improve employee productivity, enhance customer satisfaction and streamline operations. Discover how coordinated app development and integration can provide the scale your business needs.
See how iOS business apps powered by IBM and Apple combine data and analytics with elegant user design to help an airline's flight team improve customer satisfaction.
See how to capture a greater return on your mobile investments with the speed and scale your business needs.
IBM’s Mobile and emerging technologies survey, March 2017
of global executives say they believe mobile serves as a catalyst to organization-wide innovation.
Enable better decision-making withmobile apps
85% Mobile Apps in Action
Forrester Total Economic impact of IBM Mobile at Scale
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Part Two: Empower your workforce
The fundamental elements of work – teaming, prioritizing, communicating – haven’t changed, but the tools have. Make sure your people can succeed by making it easy to find and work with the right contacts, content and insights.
Mears Group adopted a more social way of working, using collaboration software and mobile field service apps. This led to 96% faster operational insights, improved employee effectiveness and increased retention.
See how IBM Connections brings focused collaboration to teams of any size.
Improve enterprisecollaboration
Boost effectiveness
IBM Connections Collaboration Platform
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The new digital workplace runs on technology that enhances every interaction.
• Email• Social networking and collaboration• Content management• Chat• Web meetings
The modern collaboration suite
Part Two: Empower your workforce
Part Two: Empower your workforce
You need to deliver employee apps and services across multiple devices seamlessly. This requires effective technology today and access to an infrastructure that can expand as technology changes — without compromising security or availability.
According to Harvard Business Review, 45% of executives believe mobile devices are the greatest security risks in their company networks. Make device security easier with a cognitive unified endpoint management platform.
A convergence of consumer and enterprise markets means all users expect an individualized, any-device experience at work. This requires a new IT model.
Providing unique experiences in a digital workplace means delivering key capabilities on demand. See why Gartner named IBM the #1 leader in Managed Mobility Services.
Secure and supportyour digital workplace
Mobile defenseAnytime, anywhere
Gartner Magic Quadrant for Managed Mobility Services
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Spark yourdigital transformation
With the right strategy and technology, your business will be ready to deliver phenomenal customer experiences
and empower your digital workplace.
ibm.com/thought-leadership/chief-information-officer/create
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