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Insomnia CaféOwned and Operated by: Kelsey Eklund, Spencer Henshaw & Alison Wigglesworth
About Us
•passed down from Spencer’s grandfather•previously known as Broadway Café•idea grew from lack of coffee shops open
late for graveyard shift workers•located in downtown Laramie, Wyoming•open 24 hours a day, seven days a week•strive to deliver best coffee and food
available•ambition = succeeding customer
expectations
In-Store Products
•variety of products available in store▫coffee/ espresso▫ice cream▫bagels▫muffins▫cookies ▫fresh fruit
•provide both healthy and sweet treats for any time of day
In-Store Services
•physical store provides two main services▫catering▫live music performances
•suitable for both business and individuals•services unique to our store, give edge
over competition
Online Products & Services
•specialize in coffee as our online product▫provide a variety of flavors from around the
world▫exclusive to our online front, not all found
in store•offer multiple services to our online
account-holding customers▫online pre-orders▫catering orders▫live music applications
Storefront Marketing
•offer three main marketing strategies▫punch card– ten punches = free drink of
choice▫late night and early bird specials– 25% off
your order during specified times▫information board– includes details on
latest events and specials•created with customers in mind•striving for a better experience with and
for customers
Online Marketing
•developed three marketing techniques unique to online store▫pre-order discount– encourages ordering
ahead for quicker service and more convenience
▫upcoming events– latest events schedule▫email signup– receive coupons and stay in
the know•keep customers involved without having
to visit store
Metrics
•decided on three specific metrics to gauge company success▫length of stay on website per visitor▫number of registrations filled out per 100
visitors to online site▫number of individual hits to website
•metrics specific to online storefront
Microsoft Dynamics CRM Plans•create accurate and detailed customer
database•use information to specify promotions and
events to certain customers•communicate more effectively and often with
customers •create stronger relationships with customers•use to suggest friendly relationships among
customers based on interests•provide incentives to be a valued customer
SDLC Project
•designed system website using Expression Web
•used systems development life cycle to create website
•focused on being user-friendly and easily navigated
Website Example
Web 2.0• ZooLoo Blogging
▫customers able to create own site▫draws customers through friendly social atmosphere▫http://www.zooloo.com.
• Mixlr- ▫allows customers access to streaming music online▫uses to stream music for our customers if no live music▫http://mixlr.com.
• Tastebuds- ▫find single people sharing their tastes in music▫useful in marketing our musical performances▫http://tastebuds.fm.
References
Baltzan, P. and Phillips, A. (2011). M: Information Systems. New York: McGraw-Hill.
CherylZaidan. (n.d.). What Is Microsoft Dynamics CRM? | eHow.com. eHow | How To
Do Just About Everything! | How To Videos & Articles | eHow.com. Retrieved March
31, 2011, from http://www.ehow.com/about_6570833_microsoft-dynamics-crm_.html
KaBlog! Simple Social Blogging for Free. (n.d.). KaBlog! Simple Social Blogging for
Free. Retrieved February 14, 2011, from http://www.zooloo.com
Microsoft Dynamics CRM - CRM Case Studies, Customer Success Stories, Videos.
(n.d.). Microsoft Dynamics CRM. Retrieved March 31, 2011, from
http://crm.dynamics.com/en-us/featured-customers
References
Microsoft Dynamics CRM - CRM How to Buy. (n.d.). Microsoft Dynamics CRM. Retrieved
March 31, 2011, from http://crm.dynamics.com/en-us/how-to-buy
On Demand Customer Relationship Management Software. (n.d.). On Demand Customer
Relationship Management Software. Retrieved March 31, 2011, from http://online-
crm.com/
Online CRM software | CRM Solutions | Hosted cloud-based CRM. (n.d.). Microsoft
Dynamics CRM. Retrieved March 29, 2011, from http://crm.dynamics.com/online
References
OTT., Inc.., & Partner, a. M. (n.d.). Microsoft Dynamics CRM 2011: Top Features to Be Excited
About « CRM Software Reviews at the CRM Software Blog. CRM Software Reviews at the
CRM Software Blog. Retrieved March 31, 2011, from
http://www.crmsoftwareblog.com/2011/02/microsoft-dynamics-crm-2011-top-features-to-be-
excited-about/
Sundae. (n.d.). Mixlr | Broadcast Live, High-quality Audio. Mixlr | Broadcast Live, High-quality
Audio. Retrieved February 14, 2011, from http://mixlr.com
Tastebuds - Free Music Dating and Social Network for Music Lovers. (n.d.). Tastebuds - Free
Music Dating and Social Network for Music Lovers. Retrieved February 14, 2011, from
http://tastebuds.fm
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