Insights for digital marketers - Microsoft · 1. comScore qSearch (custom), US, June 2016; industry...

Family travelInsights for digital marketers

The Work Martyr’s Children: How Kids Are Harmed by America’s Lost Week

AAA: More Than One-Third of Americans Will Take a Family Vacation This Year

SOURCE:HomeAway.com, New Survey Reveals the Strong Influence of Kids on Family Travel Plans, May 18, 2015.

U.S. Family Travel Study

Connect

SOURCE:

comScore Plan Metrix, US, July 2016, custom measure created using comScore indices and duplication.

6–8 years old

9-11 years old

12-15 years old

Users who have male children

Users who have female children

location device targeting

SOURCE:

1. comScore qSearch (custom), US, June 2016; industry categories based on comScore classifications.

2. comScore Plan Metrix, US, May 2016, custom measure created using comScore indices and duplication.

41

132M

37M

SOURCE: comScore Plan Metrix, US, June 2016, custom measure created using comScore indices and duplication. June data was used to reflect the beginning of the family travel season.

SOURCE: comScore Plan Metrix, US, June 2016, custom measure created using comScore indices and duplication. June data was used to reflect the beginning of the family travel season.

SOURCE:

US Marin Software CPC by Vertical Q4 2015.

AAA: More Than One-Third of Americans Will Take a Family Vacation This Year

mobile bid boosters

Expanded Text Ads

Sitelink and Enhanced Sitelink Extensions

Keyword Planner

The Value of Bidding on Your Brand Terms: Travel Edition

Remarketing in Paid Search Universal Event Tracking (UET)

Trending Queries tool

Bing Ads Editor

Keyword Planner

SOURCE: Bing Ads, Room for growth, 2016.

Efficient campaign management

• Import Campaigns from Google AdWords

• Bing Ads Editor for PC and Mac

• Bing Ads App for Android and iOS devices

• Bing Ads Intelligence

• Keyword Planner

Intelligent audience marketing

• Universal Event Tracking (UET)

• Remarketing in Paid Search

• Device targeting

• Location targeting

• Audience insights

• Trending queries

Powerful ad creation

• Sitelink and Enhanced Sitelink Extensions

• App Extensions

• Call Extensions

• Location Extensions

• Callout Extensions

• Review Extensions

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