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According to Back Yard Idea Book INSIDEOUT can make your home look better from the inside and create an enviornment that draws you out. "The most frequently used spaces are those that visually and physically bridge the gap between indoors and out. These spaces are seen through interior windows and doors."
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Outdoor living….
107 Million out of 128 Million Homes in the U.S. have a Deck, Balcony/Porch.
LARGEST SEGMENTS IN REMODELING
Painting & Paper Hanging $17,189BInterior Reconstruction $16,620BHVAC $14,672BRoofing $14,450BWindow & Door $12,173BPlumbing $11,562BKitchen Remodeling $12,869BBathroom Remodeling $10,217BRooms $8,748BDeck, Patio Porches $8,724B Finishing Space $6,836BFences $5,013BSiding $3,226B
* Source: Roof Contractor Magazine 249 Million Square Market
Create ProductAwareness
Maximize Market Share Maximize Profit Reduce Expenditure
Introduction Growth Maturity Decline
PRODUCT LIFE CYCLE
Vinyl Siding
Under Deck
TruVent
Gutter ProtectionNOMAR
So we developed….
It’s a simple system! Water carrying panels are hung from a specially designed bracket that holds the panels in place even in the harshest climates.
What the experts are saying….
According to Back Yard Idea Book INSIDEOUT can make your home look better from the inside and create an environment that draws you out. “The most frequently used spaces are those that visually and physically bridge the gap between indoors and out. These spaces are seen through interior windows and doors.” Back Yard Idea Book
Better Homes and Garden says “The empty space beneath your raised deck is to good to pass up. The deck can provide a roof that will allow the space to become an extension of living space.”
A few more examples….
Today’s best option for adding outdoor living space.
So how does it compare ….
2008-2009 National Averages
Attic Bedroom $48,398
Basement Remodel $61,011
Bathroom Addition $15,899
Covered Addition $81,000
Deck Addition $15,277
INSIDE OUT Space $6,500
Selling Tools….
THE FACTS
• 88% of Contractors that won projects discussed the importance of doing a quality job. (Only 54% of contractors practice)
• 77% of Contractors that won jobs described the difference between themselves and other contractors. (Only 34% of contractors practice)
• 79% of job winning Contractors made the homeowner feel like they had options. (Only 45% of Contractors practice)
• 59% Contractors that were awarded jobs discussed manufacturer Certifications & Warranties. (Only 32% of contractors practice)
WE ASKED 5,000 HOMEOWNERS….
What information the typical contractors shared with them during buying process.
When that information was compared to the info shared by the contractor that got the job it was obvious that the contractor that educated the homeowner about their products and services were more likely to get jobs.
Home Owners PerspectiveThe main reason home owners remodel is because of personal taste. Color and architectural integrity play an important roll in a homeowners remodeling decisions.
10% Maintenance 11% Increase Value 31% Other 48% Personal Taste
48%Personal Taste
Personal Taste
National Recognition and third party endorsement.
Professional Selling System• In Home Warm Up DVD• Component Selling Case• Hand Deck Sample• Overview Brochure
• Green Product– Material– Rain Catching System– Recycled Water
• Green Manufacturer– Green Environment– Member USGA– Green Practices
• Green Lead Generation– 1 0ut 3 Homes built by 2012 will– be green.– The next and most active home buying generation (Echo Boomers) are causation buyers with a GREEN bent.
Lead generation….
44% Reputation/Relationship
Friend 19%
Neighbor 17%
Relatives 6%
Previous Use 2%
18% Print
Yellow Pages 19%
Newspaper 6%
Direct Mail 3%
12% Signage
Lawn Signs 8%
Truck Sign 3%
18% Other
Internet 3%
TV 1%
Insurance 2%
Solicitor 1%
OBSERVATIONS• Truck and Yard signs generate 60% of the effectiveness of Yellow Pages.
• Giving your customers something to talk about/ creating raving fans has as much to do with your presentation as it does rave
• Perfect product to market to past customers.
Show Strategy• Cottage, Flower, Boat, Baseball Games, etc.• Easy set up displays
– Get more our of your house!– Expand your space!
• Furniture Giveaway• Expand your space gadget.
Direct Mail Program
Canvas Program• Canvas Survival Guide• How to run a successful canvass
program
Builder Program– Model Home Program
o Model Home Display
– Model Home Allowance– Letter to Past Customers– Closing Document Coupon
“As the housing market becomes more competitive, we need to make our product stand out”.
Robert MeynVice President of Marketing
Ryland Homes“Memory Points are a growing trend in home sales as builders try to lock in images of their homes.”
Chicago Tribune
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