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INDONESIA’S RETAIL SECTOR:
Why Now is the Time
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POPULATION
265 MILLION
Working Age 180 million
High & Middle Income 160 million
Urban 140 million
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0% 10%
0
400
Malaysia Thailand
Philippines
Vietnam
Indonesia
RETAIL GROWTH
MA
RK
ET
SIZ
E
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URBAN AREA
63%
URBAN PURCHASING POWER
USD 1,270 billion
URBANIZATION AND INCOME GROWTH
2030 URBAN AREA
53%
URBAN PURCHASING POWER
USD 560 billion
2015
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UNIQUE MOBILE USERS
178 million
INTERNET USERS
133 million
SOCIAL MEDIA USERS
130 million
MOBILE ACTIVE SOCIAL MEDIA USERS
120 million
SOCIAL BUTTERFLIES Population
265 million
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RAPID RETAIL GROWTH Buy less, more often
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URBAN LIFESTYLE The quick fix
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HIGHER INCOME The same but better
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The salted egg syndrome
MORE CONNECTED
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RISE OF E-COMMERCE Shopping for leisure
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CASHLESS SOCIETY?
GO-JEK GRAB LIPPO TELKOMSEL MANDIRI INDOMARET
LARGE INVESTORS
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DIFFERENT
Purchasing power
Foreign influence
Local tastes
“Muslim country”
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DIFFERENT
BUT THE SAME
Hang out culture
Camera eats first
Experimental
Experience reigns
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CHALLENGES
Logistics Regulations Language Marketing
HOW E-COMMERCE CAN HELP
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THANK YOU
E-commerce in indonesia
JD.ID CrossBorder
1. Trends in Indonesia
2. Jd.id overview
3. Jd global program
4. Special promotions
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indonesia
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Countrytrends
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JD.ID
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A lot of this will be driven by E-commerce5, online travel and ride hailing services. The key enablers for this growth will be online payment solutions and e-money. These products are ideal for a country like Indonesia where less than half the population is part of the formal financial system. The use of these tools is already on the rise with the rapid growth in the number of e-money apps, along with the number of searches on how to use them.
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SEARCHES FOR HEALTHIER FOOD CHOICES ARE RISING
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”
“
”
Foodies are curious about global cuisine
JD.ID OVERVIEW
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•
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BusinessPillars
E-commerce Finance Logistics
jd.com
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VISION
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mission
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Milestones
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Promoters: % of those who give score 9 - 10Dectractors: % of those who give score 1 – 6Ref.: Q24, Q28, Q32, Q36, Q40, Q44. On a scale from 0 to 10, where 0 means you would definitely not recommend and 10 means you would definitely recommend, how likely are you to recommend (brand) to your friends, family members, colleague or peers? [SA]
6951 51 53 56 53
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42 43 41 39 38
7 7 6 5 9
n=42 n=163 n=166 n=90 n=61 n=47
Promoters Passives Detractors
TOKOPEDIAJD.ID LAZADA BUKALAPAK BLIBLI ELEVENIA
NPS 69 44 44 47 51 44
Source: Nielsen
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B u s i n e s s L i n e
Online Retail Marketplace
Jd.id
logistics
Warehouse ANDfulfillment
b b social commerce
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9 6
19 20
5 3
-
5
10
15
20
25
30
18-24 25-34 35-44 45-54
Male Female
d e m o g r a p h i c
Jd.id
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JD.ID has experienced tremendous growth over the past 3.5 years
Milestones
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Marketing campaign#
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warehouse
Supplier
Regional Distribution Center (RDC)
Jakarta
Surabaya Medan Pontianak MakassarSemarang
Fulfillment Distribution Center (FDC)
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Medan FDC 2500 M²
Pontianak FDC 2500 M²
Makassar FDC 2500
M²
Surabaya FDC 6000 +6000 M²
Jakarta RDC 35000 +20000 M²
Manado FDC 2500
M²
Balikpapan FDC 3500 M²
Palembang FDC 3500
M²
Semarang FDC 4000
M²
Existing
Warehouse & Fulfillment Center
Soon to be
opened this year
warehouse
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J-express logistics
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Online to offline platform
Introducing QR-based shopping experience. Installed simultaneously
at 10 stations around Jabodetabek
Online to offline platform
Strategic partnerships
JD.ID x LenovoJD.ID x Garuda Indonedia JD.ID x Citilink
JD.ID x MaximJD.ID x Barli Asmara JD.ID x Zyrex
Strategic partnerships
Strategic partnerships
Product categories
Smartphone
Tablet
Camera
Laptop &
Computer
Office,
Network
Computer
Peripherals
Smart Device
&
Gaming
TV & Home
Audio
Sports
Lifestyle
Moms & Baby
Fashion
Events
more
Luxury
Cosmetics &
Personal Care
JD global program
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T o p p e r f o r m i n g c a t e g o r i e s
Jd global program
groceries
Mom and baby
Laptops, phones, and accessories
Home appliancesHome living
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Jd global progRamo v e r v i e w
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Jd global programF u l f i l l m e n t b y j d . i d
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Special promotions
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Special promotions
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