Innovation from the Future Back

FUTURE BACKInnovation from the

FUTURE BACK

MOST INNOVATION LOOKS FORWARD IN TIME ...IT ASSUMES THAT YOUR FUTURE WILL BE LIKE TODAY,IT ASSUMES THAT YOUR FUTURE WILL BE LIKE TODAY,SAME MARKETS, CUSTOMERS AND COMPETITORS ...MOST INNOVATION FAILS TO HAVE SIGNIFICANT IMPACTLIMITED BY TODAY’S PRIORITIES AND CONVENTIONSLIMITED BY TODAY S PRIORITIES AND CONVENTIONS INCREMENTAL, UNINSPIRED, AND IMITATED ...THERE MUST BE A BETTER WAY?

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THE WORLD DOESN’T STAY THE SAME ...YOU CAN’T EXTRAPOLATE THE FUTUREYOU CAN’T EXTRAPOLATE THE FUTUREOR YOU WILL END UP LIKE KODAK ...

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THE BIGGEST CHANGE, THE BIG OPPORTUNITIESARE DEFINED BY CHANGING MARKET SPACESARE DEFINED BY CHANGING MARKET SPACES

RATHER THAN JUST EVOLVING TIME ...NEW CUSTOMERS, CATEGORIES, CAPABILITIES,

COUNTRIES AND COMPETITORSCOUNTRIES AND COMPETITORS

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FUTURE

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THINK ABOUT YOUR FUTURE OPPORTUNITIES, AS WELL AS CURRENT PRIORITIES

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FUTURE

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THE FUTURE IS A BETTER PLACE TO STARTBEYOND THE LIMITATIONS OF TODAY

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WITH THE BEST OPPORTUNITIESFOR PROFITABLE GROWTH

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FUTURE

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THEN WORKING FROM THEFUTURE BACK...

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FUTURE

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THEN WORKING FROM THEFUTURE BACK ...

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STARTING FROM THEFUTURE BACK ...MAKING IT HAPPEN BACKMAKING IT HAPPENNOW FORWARD

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BETTER DECISIONSFUTURE PROOFED

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FORWARD MORE RADICALINNOVATION

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CInnovation from the

FUTURE BACK

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THE INNOVATION LAB: “ACCELERATED INNOVATION” WORKSHOPSTHE FAST TRACK: FAST N FUNKY EXECUTIVE DEVELOPMENT CREATIVE GENIUS THE NEW BOOK FROM PETER FISKCREATIVE GENIUS: THE NEW BOOK FROM PETER FISKWWW.CREATIVEGENIUSLIVE.COM