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Initial and Supplemental Proposals awarded to Nebraska Public Service Commission (PSC) from the
U.S. Department of Commerce National Telecommunications and Information Administration (NTIA).
NTIC, UNL, DED and the AIM Institute are cooperatively leading the broadband planning efforts.
Let's Talk About Broadband – Results from UNL Broadband Survey
2012 League of Municipalities Fall Conference
Presented by Becky Vogt and Charlotte Narjes
UNL Center for Applied Innovation
About the Nebraska Broadband Initiative
Broadband is a foundation for economic growth, job creation, global competitiveness and
a better way of life.
broadband.nebraska.gov
Goals of this initiative include: Increase adoption and utilization of broadband
Develop regional broadband plans
Increase understanding of importance of broadband as a foundation of economic growth
League Broadband Survey
Insight - how city governments are using technology
Identify barriers in adopting broadband
Help identify educational opportunities to better utilize
Establish benchmarks
Perceptions of how community is utilizing broadband
League Broadband Survey Online survey distributed to 362 members via email
144 responses (40% response rate)
Paper survey mailed to 22 members
1 response
Population of Area Served
0 10 20 30 40 50 60 70
Under 1,000
Between 1,000 and 2,499
Between 2,500 and 4,999
Between 5,000 and 9,999
Between 10,000 and 19,999
Between 20,000 and 99,999
63
20
6
8
1
2
TECHNOLOGY USE
Have Website
0% 20% 40% 60% 80% 100%
Under 1,000
Between 1,000 and 4,999
5,000 or more
56
90
92
41
10
8
3
Yes
No
Don't know
Satisfaction with Website
0 5 10 15 20 25 30 35 40
N/A
Very satisfied
Somewhat satisfied
Neither
Somewhat dissatisfied
Very dissatisfied
36
15
22
9
13
4
Majority want to see improvement or are improving (82%). Areas would like to see strengthened –
Content
Maintenance
Technical support –
Ability to update
User friendly updates
Comments about Website
64 individual comments re the website
with 85 themes tracked (a person may
have shared more than one topic area)
We hired out to have the website rebuilt. We went active and it still isn't finished…information and options I want to see added.
Better website, with tools to take payment and easily update
Clerk doing the work on her own time and at her own expense.
Not properly trained on how to change information and add information.
It is not user friendly...office staff cannot update it. We cannot add information on a regular basis, like agendas, minutes, ordinances, etc.
Our community has a website. I don't have time to manage one.
Sample of Comments -
Social Media Tools Used
0 10 20 30 40 50 60 70 80
None
YouTube
Flickr
Blogs
Other
73
23
6
2
1
2
1
5
Social Media Use by Community Size
0 20 40 60 80 100
None
YouTube
Flickr
Blogs
Other
82
13
2
2
2
3
55
41
10
3
3
10
58
33 25
8
8
8
5,000 or more Between 1,000 and 4,999 Under 1,000
Satisfaction with Internet Connection Speeds
Upload speeds
76% fast enough
15% average, but not quite fast enough
Download speeds
80% fast enough
12% average, but not quite fast enough
Challenges to Moving City Government Services to Internet
0 10 20 30 40 50
Ability to accept payment by credit card
Funding to implement
Available staff
Inability to keep upgrading new technology
46
39
37
33
% answering large challenge
Challenges by Community Size Under 1,000
Ability to accept payments by credit card (56%)
Inability to keep upgrading new technology (40%)
Funding to implement (40%)
1,000 - 4,999 5,000 or more
Available staff (50%)
Funding to implement (39%)
Inability to keep upgrading new technology (35%)
Funding to implement (42%)
Ability to accept payments by credit card (36%)
Available staff (25%)
% answering large challenge
Frequency of Replacing Computer
0 5 10 15 20 25 30 35
Every two years
Every three years
Every four years
Every five years
Don't know
Less often
3
10
14
25
17
31
Annual Budget for Information Technology
0 5 10 15 20 25 30
$0 - $499
$500 - $1,000
$1,001 - $4,999
$5,000 or more
20
29
26
25
Information Technology Support Provider
0 10 20 30 40 50 60
Local IT company
Employee hired for IT
Employee with other responsibilities
Other
52
3
23
23
What Will Help Drive Utilization?
Adoption (52.8%)
Education
Resources – time/people
Return on investment
Software Updates (including paying bills)
Availability (6.9%)
55% desire more
Affordability (20.8%)
Unsure (11.1%)
66 individual comments with 72 total
comments (some individuals identified
more than one theme).
Additional staff to help with work load and then also budget
concerns to help pay for that position
High speed internet access at affordable cost
Funds needed in order to retain updated technology.
Better uninterrupted internet service.
Better bandwidth and better technical assistance.
We need to identify what technologies are cost effective
and beneficial to our processes.
Sample of Comments -
PERCEPTIONS OF TECHNOLOGY IN COMMUNITY
Economic Development Plan Currently or Will Be Incorporating Broadband
9% of total respondents
3% population under 1,000
14% population between 1,000 and 4,999
25% population of 5,000 or more
Perceived Effectiveness of Broadband Utilization in Community
0 20 40 60 80
Attracting businesses
Attractingemployees/residents
Improving access tohealth care
Encouraging citizeninvolvement
Increasing quality of life
15
15
13
13
15
8
7
5
30
7
27
27
23
54
27
25
33
33
75
33
5,000 or more Between 1,000 and 4,999 Under 1,000 All members
Belief that Access to High-Speed Internet Services is Accomplishing Various Items
Staying in touch with family/friends (93%)
Accessing financial services (82%)
Reaching higher education levels (79%)
Getting health information (72%)
Community and emergency alerts (72%)
Finding a better job (70%)
Improving job skills/professional development (68%)
Starting a home-based business (58%)
Transitioning to a new industry or profession (57%)
Perceived Adequacy of Internet Services
0 20 40 60
Your organization
Households in community
Businesses in community
Attracting new residents
Future generations
59
47
44
24
26
49
43
41
32
34
% answering very adequate
Five years from now Currently
Familiarity with Internet Service Needs
0 5 10 15 20
Current businesses
Businesses trying to recruit
Teleworkers
New employees
Younger population
8
4
5
2
5
6
3
3
2
2
11
4
4
4
7
8
8
17
17
% answering very familiar
5,000 or more 1,000 - 4,999 Under 1,000 All
Most Economic Benefits to Business in Late Adoption Applications
Source: Strategic Networks Group – sngroup.com/research-library/
Fast/early adoption Access government Electronic document transfer Accessing collaborative tools Research by staff Website Teleworking
Late Adoption Selling goods and services Rich media or service creation Deliver services and context Social networking
Familiarity with Internet Offerings and Services
0 10 20 30 40 50
Bandwidth speed
Price
Types of services available
Support
Interest in local ED
17
19
23
18
12
14
18
19
17
8
7
15
26
15
19
50
33
42
25
17
% answering very familiar
5,000 or more 1,000 - 4,999 Under 1,000 All
Where Can I Find What is Available?
broadband.nebraska.gov
Priority Areas
Adoption (27.3%)
Education
Update website
Availability (34.1%)
Affordability (13.6%)
Not a priority (25%)
Best Practices –-
Setting Priorities
Updating the website ability to pay utilitiy bills
on-line more items available on the website
Better supply technology. Better education on
how to use it. More education on its potential
benefits.
Money, Trained service professionals , Human
resource – staffing
Our IT budget is less than 1/2 percent of
operating budget.
Fiber Optic Accessibility, Fiber Optic
Accessibility, & Fiber Optic Accessibility
Questions on Survey Results?
Let’s Talk….Your Insights
When you think of your community government office what do you believe are the greatest opportunities to utilize high speed Internet to achieve economic growth/ sustainability?
Let’s Talk….Your Insights
What challenges/barriers do you believe need to be overcome before broadband is widely adopted?
Let’s Talk….Your Insights
Any words of advice on how to increase broadband utilization and adoption within your region?
Let’s Talk….Your Insights
What are some things you would like to see the League do in the area of technology and broadband?
Let’s Talk….Your Insights
What goals would like to see included in the broadband plan around economic development?
Let’s Talk….Your Insights
Any suggestions for the broadband planning efforts?
Contact Information
Charlotte Narjes cnarjes1@unl.edu
Becky Vogt rvogt2@unl.edu
http://broadband.nebraska.gov
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