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Infrastructure Computing for the Enterprise Summit18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
The Rise of Open Source Content Management
Kathleen Reidy, Senior Analyst, The 451 GroupSeth Gottlieb, Principal, Content Here
Gilbane ConferenceDecember 2nd, 2009
Boston, MA
Infrastructure Computing for the Enterprise Summit18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
Agenda
• Open source adoption drivers• What makes open source different?• Open source content management
market
• Business models• Buying (& selling) behavior• Recommendations
Infrastructure Computing for the Enterprise Summit18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
About The 451 Group & 451 CAOS ResearchIndependent technology industry analyst
company• Focused on the business of enterprise IT innovation• 40 analysts, 80+ total employees• Offices in New York (HQ), Boston, London, SF
Commercial Adoption of Open Source (CAOS)• The impact of open source on software vendors, end
users, and investors• Dedicated team of open source analysts with
research reports, podcasts, blog and advisory
Infrastructure Computing for the Enterprise Summit18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
Open source
Infrastructure Computing for the Enterprise Summit18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
Open source today – is it CAOS?
• It’s everywhere!• Disruptive force in the software
industry• Knowledge and comfort-level
expansion• Adoption is increasing dramatically• It’s still largely a cost-reduction story• But not the only one…
Infrastructure Computing for the Enterprise Summit18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
Open source adoption drivers
Source: The 451 Group. Preliminary results from 451 Group market survey of 1711 open source users, November 2009. Results not yet published.
What was the primary reason that your organization decided to use open source software?
28.3% Increased flexibility
13.4% Reduce vendor
lock-in
45%Lower cost 4.7%
Performance
2% Security
5.8% Reliability
Infrastructure Computing for the Enterprise Summit18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
Open source adoption drivers
Source: The 451 Group. Preliminary results from 451 Group market survey of 1711 open source users, November 2009. Results not yet published.
45%
13.4%
28.3%
5.8%
4.7%
2%
After your organization adopted open source software, what was the primary benefit of its use?
Security
Reliability
Lower cost
Reduce vendor lock-
inIncreased
flexibility
Performance
After your organization adopted open source software, what was the primary benefit of its use?
40.4% Increased flexibility
32.1%Lower cost
8.1%Performance
9.8% Reduce vendor lock-in
8.1% Reliability
Infrastructure Computing for the Enterprise Summit18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
How is OSS different?
Infrastructure Computing for the Enterprise Summit18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
Categorizing open sourceDevelopment model
• Project vs. vendor• Vendor vs. community
Software license choice• Terms and restrictions of open source license (e.g.,
Apache vs. GPL)• What’s included?
Vendor licensing strategy• Commercial vs. open source• Dual license
Revenue triggers• How does the vendor make $$?
Infrastructure Computing for the Enterprise Summit18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
Open source vendor revenue strategies
Source: The 451 Group. Open Source is Not a Business Model: How Vendors Generate Revenue from Open Source Software
Infrastructure Computing for the Enterprise Summit18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
OSS is a business tactic
• There is no single business model that defines open source vendors
• Most vendors are taking a hybrid approach to development and/or licensing
• Vendors use both open source and proprietary development and licensing models to maximize opportunities for revenue and profit
• Open source is a business tactic, not a business model
Infrastructure Computing for the Enterprise Summit18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
Open source in content management
Infrastructure Computing for the Enterprise Summit18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
Open source in content management• Broader acceptance– Of open source generally– And content management specifically
• More commercial options– Particularly in WCM– Also in ECM– The “Alfresco effect”
• Influenced by economic factors– Cost savings
• WCM market consolidation helps
Infrastructure Computing for the Enterprise Summit18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
They’re Coming to America
Company Founded Employees FundingLicense / Business model HQ US office
Acquia 2007 40 $15mGPL v2 / support subscriptions Andover, MA ""
Alfresco 2005 100 $19mGPL v2 / dual license London Palo Alto
eZ Systems 1999 75 $14mGPL v2 / support subscriptions Skien, Norway Chicago
Hippo 1999 50 -
Apache license / support & services Amsterdam San Francisco
Jahia 2002 30 -GPL v2 / dual license
Acacias, Switzerland Washington DC
KnowledgeTree 2006 381 round, undisclosed
GPL v3 / dual license
Cape Town, South Africa Raleigh, NC
Magnolia 2003 15 N/AGPL v3 / dual license
Basel, Switzerland New York
Nuxeo 2000 50 $2.5mLGPL / support subscriptions Paris Boston
Squiz 1998 200 - GPL v3 / services and support Sydney New York
Infrastructure Computing for the Enterprise Summit18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
WCM Vendor Landscape
High-end products & platforms
Mid-range products
Lower-end products (for
SMBs and small /
simpler sites)
open sourcesoftware-as-a-service
Autonomy Interwoven
Open Text (Vignette)
FatWire Software
SDL Tridion
EPiServer
Ektron
Sitecore
Percussion Software
Paperthin
Crownpeak Technologies
Clickability
Microsoft
Oracle
IBM
Open Text (RedDot) Alterian
Ingeniux Hannon Hill
Lyris
Coremedia
Alfresco
eZ Systems
Magnolia
Squiz
Jahia
Hippo
Drupal (Acquia)
DotNetNuke
PloneTYPO3
Joomla
Wordpress
Day Software
Infrastructure Computing for the Enterprise Summit18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
ECM Vendor Landscape
High-end, enterprise &
platform plays
Large / upper mid-market
Mass mid-market &
SMBs
software-as-a-service
Autonomy
EMC Documentum
Hyland Software
SpringCMAdobe
Oracle
IBMOpen Text
Microsoft
Lots of smaller, often regional players
Alfresco Nuxeo
Knowledgetree
open source
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