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Country Culture Spotlight by SMILeY

2B2024 Lorungroj, Rojanee 2B2025 Marito, Sinta 2B2049 Yamamoto, Tsuyoshi 2B3208 Subramanian, Naveendradass 2B3307 Isaji, Takehiro

SMILeY ---- INDIA's Culture Spotlight 1

1. Introduction

2. India’s Identities

3. Cultural Dimension

4. Culture in brief

5. Doing business in India

6. Case: cultural adaptation

7. Learning points

Agenda

INTRODUCTION & IDENTITIES INDIA’S

Introduction 29 states, 5 union territories

Capital: New Delhi

Main cities: Mumbai, Delhi, Bangalore, Chennai, Kolkata.

Population : 1.3 billion

(±10x of Japan’s population)

Area : 3.28 million sqkm

(±9x of Japan’s area)

Currency : Indian rupee

1 Rupee=1.63Yen

Generally there are 4 seasons:

Winter (Jan-Feb); Summer (Mar-May)

Rainy (Jun-Sept); Post-rainy (Oct-Dec)

Language (भाषा)

±325 ethnic languages - 1,652 dialects - 18 official languages

Hindi (NOT Indian!) is the most spoken language and primary tongue of 41% of Indian population.

English is the most important languages for educational, national, political and commercial communication.

Largest English speaking population in the world(>300 million).

Language (भाषा)

The language which express "yesterday" and "tomorrow" in Hindi is “kal”

“day before yesterday” and “day after tomorrow” in Hindi is “parson”

Religion

Influence by Islamic. a caste system are denied. No hair cut and nor a mustache cut Head is covered with a turban into the tied long hair.

हिन्द ूधर्म (Hindu)

Most of Indians are vegetarian In Hinduism, river worship is importance, when they have a ceremony. Cattle are one of the important animals

Caste (In terms of Marriage )

When you marry Indian lady/man, you need to consider “caste system”

Indian must marry with a person who is same level of caste (especially in arranged marriages)

Parents decide the marriage partner Some of them prohibits free love Surname is the symbol of caste and

status

In government job s and colleges, there is reservation system. The percentages for intake are set for categories: General, Schedule Castes, Schedule Tribes, Other Backward Castes.

Caste (In terms of Marriage )

North India

South India

Variety of curry with meat Mild taste Main food is Loti After meal: drink sweet chai

Variety of spice for cooking Very spicy taste Main food is Rice After meal: drink coffee

CULTURAL DIMENSIONS INDIA’S

Large Power Distance Moderate Collectivism Little Masculinity Weak Uncertainty Avoidance Middle-time Oriented

Source: http://geert-hofstede.com/india.html (accessed on Jan 27, 2014)

Hofstede’s Cultural Dimensions

MASUAI

Hofstede’s Cultural Dimensions

PDI IDV MAS UAI LTO

India Japan China USA

Comparison of 4 Countries

Time Orientation (Trompenaars’ dimension)

Source: Riding the waves of culture : understanding diversity in global business Trompenaars, Alfons (1998)

India: Focus on Present the most, Past next, and Future Gradual connection between each other

Japan USA

CULTURE IN BRIEF INDIA’S

Culture

Dining

Hierarchical

Entering House

Indians love Bargaining and haggling. Sometimes prices reduces more than 40% between initial offers and final agreement.

Culture

Symbol of wisdom, prosperity and good fortune.

Bargaining in India

Souvenirs: Elephant Statues

19 SMILeY ---- INDIA's Culture Spotlight

Non-verbal Communication

Greetings

Eye Contact

When doing business in India, meeting etiquette requires a handshake. However, Indians themselves use the namaste.

Indians tend to make less eye contact than Westerns. Less eyes contact does not mean that Indians are not honest or less confident, it just the way of their culture.

Non-verbal Communication

Shaking head

Saying Hello

Moving head sideways in some cultures denotes a negative response while in India it carries a positive connotation of understanding.

The Western side-to-side hand wave for “Hello” is sometimes interpreted by Indians as “no” or “go away.”

Non-verbal Communication: Don’t

Gesture

Touching Head Shake hand with woman

Formal Dress

Do you know the meaning?

Turban

WHY DO BUSINESS IN INDIA?

1. India’s GDP is growing like never before

Source: www.innovation.gov.au

World share of GDP (2011)

Source: http://www.budget.gov.au

ASEAN-5 : Indonesia, Malaysia, The Philippines, Thailand and Vietnam. 28 SMILeY ---- INDIA's Culture Spotlight

World GDP’s projections

2. India’s Foreign Direct Investment (FDI) is increasing

3. India’s population keeps on growing

World population ranking in 2025

DOING BUSINESS IN INDIA

Business Etiquettes

Business Etiquette

Your best resource for India Entry business.gov.in

Avoid the heat by scheduling meetings during October and March, if possible.

Avoid meetings near or on national holidays such as Independence Day or religious celebrations.

Meetings in India

• Hindu festivals: Diwali, Holi, Dussehra

• Islam festivals: Fit, Barah Wafat, Corban

• Christian festival: Christmas, Easter

• Sikh festival: Lohri, Guru Nanak Jayanti

• Buddhist festival: Buddha Purnima

Traditional religious celebrations

Diwali

35 35 SMILeY ---- INDIA's Culture Spotlight

Business Practices

Start the meetings with friendly small talk

Despite the gap in hierarchical system, an Indian boss and subordinates still have close relationship outside workplace.

Use intuition in doing business, not only statistics data.

Business Practices

Indian society has an aversion to saying "no” but "We'll see", "I will try" or "possibly" are more likely

Avoid sensitive topics (ex: Pakistan and Kashmir)

Business Practices

Decision making in India’s business

Hierarchy system

Final decisions depend on the highest-ranking business executives

About time…

Negotiation with Indians can be slow

If you expect something to take a week, it'll take a month

Expect to start and end your day late

Be prepared for the last minute changes

About time…

MCDONALD’S CASE

How McDonald’s do business in India

Learning Points

Religion has big impact to India’s culture Before doing business, understanding local culture is crucial To be success in doing business adapt local culture in your business

Only in India…

Thank you for your attention! 44 SMILeY ---- INDIA's Culture Spotlight

Dhanyawadh!

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