Incorporating Digital Into Your Marketing Mix

@LisaLFlowers LFlowers@FlowersMediaMatters.com (703) 862-8743

Social Media Conference – February 2014

I S I N T E G R A T E D M A R K E T I N G .

Digital Marketing

A goal

without a plan

is just a wish. - Unknown

You need a strategy.

Social media is NOT

a strategy.

It’s a channel.

Only a part of your marketing mix.

Source: http://www.slideshare.net/waypointdigitalmarketing/the-digital-marketing-mix?v=default&b=&from_search=3

Your Marketing Plan & Strategy

Where is it? What are you doing with it? Who is actually using it? Does it tie back into your goals?

H A V E B E C O M E

“Digital tools

virtual water coolers.” - A L A N A D A M S O N , A U T H O R O F B R A N D D I G I T A L

Do An Inventory

Collateral Brochures Business cards Flyers Letterhead Posters Promotional items

Digital, Social & Web Email newsletters Email signatures Social media platforms House and/or paid ads

Facebook Twitter LinkedIn Pinterest Blog Etc.

Mobile

Outreach Events Exhibits Sponsorships

Print and Direct Mail Magazine Newspaper On-site programs and directories Yellow Pages

Transit

What Is Your Competition Doing?

Do an inventory Gather ideas Benchmark Continue monitoring

Which Platforms Are You Using?

Facebook Twitter LinkedIn Pinterest YouTube Yelp Instagram Blog Website

Cross promote EVERYWHERE!

Off To On

Transferring offline data to online data Manuals Customer service questions Brochures into blog posts Testimonials into videos or sound bites Warranties Additional products and services Specials and promotions Facebook only specials Twitter Tuesdays

Types of Content – Curated or Created

Articles Case studies Testimonials Reports Surveys Pictures Music Quotations

Expert tips Presentations or

webinars Interviews Infographics Charts and graphs Books and eBooks Conferences Top 10

Where Are You Talking to Them?

Blog or website Actionable information in a blog post

Answers to questions, guidance for decision making, or a time-saving process to follow

Images or videos

Facebook Engaging status updates – no more than 80 characters if possible

Conversation starters, information sharing (with links to articles), promotional info, or self-disclosure

Images or videos

LinkedIn Professional, yet engaging.

Twitter Short, concise and energetic with links. (Serious when you need to be such as

crisis management.)

SoLoMo

Social – 2 to 3 platforms perhaps Local – Yelp Mobile – online, all the time Where are your buyers when they reach out to you,

and how they’re doing it? Cell phone or a computer? Stationary or mobile? When are they most likely to need your brand’s service or

product?

Be where your customers are.

Think Outside Your Neighborhood

http://www.youtube.com/watch?v=nJVoYsBym88

Support

Conference speakers Facebook and LinkedIn Groups Local FB and LI Groups Marketing for Business Meetup

Questions?

LisaLFlowers – Twitter, Facebook, LinkedIn, Pinterest & Skype LFlowers@FlowersMediaMatters.Com

(703) 862-8743

Incorporating Digital Into Your Marketing Mix

Documents

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