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Long Term Goals By the end of year 2 have a 70% brand recognition among the local segment. Double net sales by the end of third year Increase web generated business 40% by end of year 2.
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InB’Tween InB’Tween BoutiqueBoutique
Retail store ManagementRetail store ManagementRobyn CraigheadRobyn Craighead
Charisse MilnerCharisse MilnerBriana PlathBriana PlathCasey RistauCasey Ristau
Mission StatementMission Statement In B’ Tween is a store targeted
towards young fashionistas. We offer trendy clothing and
accessories that are appropriate for young girls between the ages 8- 12. In B’ Tween is an upscale, inviting boutique that enhances are designer brands. Our store is for intriguing young ladies that are fashion savvy and fashion
conscious. Staying fashion forward, we offer our young
fashionistas top quality designer clothing.
Furthermore, our employees are responsive and knowledgeable of the variety of brands carried at In B’ Tween and are willing to assist
our loyal customers.
Long Term GoalsLong Term Goals• By the end of year 2 have a 70%
brand recognition among the local segment.
• Double net sales by the end of third year
• Increase web generated business 40% by end of year 2.
Short Term GoalsShort Term Goals• Create a loyal customer base where
by the end of year one, 30% of the customers are returning customers.
• Generate 15% of business through the website by the end of year one.
• Meet our target revenue for year one.
Target MarketTarget Market• Demographics • Diversity • Geographics• Psychographics
Merchandise SelectionMerchandise Selection• Denim • Tops• Activewear • Dresses • Outerwear • Undergarments
Trade AreaTrade Area
Site SelectionSite Selection
Competitive AnalysisCompetitive Analysis• Major Competition
Madison & FriendsMadison & Friends• Strengths
– Strong Brand Recognition within the area
– Very active marketing team that are constantly planning events and receiving publicity.
• Opportunities – They could take the denim
lounge a step further and offer adult jeans
– Store remodeling and expansions
• Weaknesses– It is a larger store with more
inventory stock problems. – Poor Store Design
• Threats– Their ability to keep up with
current fashion trends
– Weather conditions (Their Roscoe St store recently flooded)
JusticeJustice• Strengths
– Strong Brand Recognition within the area
– Very active marketing team that are constantly planning events and receiving publicity.
• Opportunities – They could take the denim
lounge a step further and offer adult jeans
– Store remodeling and expansions
• Weaknesses– It is a larger store with more
inventory stock problems. – Poor Store Design
• Threats– Their ability to keep up with
current fashion trends
– Weather conditions (Their Roscoe St store recently flooded)
MC Store Name 3MC Store Name 3
Fringe CompetitionFringe Competition
MerchandiseMerchandise•Sourcing•Buying•Handling
Customer ServiceCustomer Service•Store hours•Type of payment •Gift cards •Membership •Refunds and exchanges
Financial InformationFinancial Information• Pricing Strategy• Building & Start Up Cost• Profit & Loss Statement
– Estimated Sales– Operating Cost
StaffingStaffing• Sales Force• Employee Training• Job descriptions & specifications
PromotionPromotion• Grand Opening Event
– Saturday, July 12, 2008– 12:00 pm– Food & Refreshments– Fashion show– Prizes & Discounts
AdvertisingAdvertising• Magazines• Website • Direct Mailer
Point of Purchase Point of Purchase PromotionsPromotions
WEBSITEWEBSITE
HOMEPAGE
WEBSITEWEBSITE
DENIM PAGE
WEBSITEWEBSITE
TOPS PAGE
STORE LAYOUTSTORE LAYOUT
Visual Merchandise PlanVisual Merchandise Plan
Retail Audit ProcessRetail Audit Process
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