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WALLSTREAM INBOUND MARKETING THE OMNICHANNEL FLOW
GOALS OF CAMPAIGN
/ INSPIRE THESE target groups
/ EXPLAIN Possibilities OF SMART Signage
/ REACH & convince DEcision MAKERS
/ REACH “SMART SIGNAGE” RETAIL TARGET GROUPS
/ BUILD RELEVANT DATABASE & INTERACTION
INBOUND MARKETING FLOW
CAMPAIGN TOPIC & content FLOW
CONTACT CONTENT TYPE CONTENT TITLE
1
2
3
4
5
FREE GUIDE
E-MAIL 1
E-MAIL 2
MAIL 3 + CASE
MAIL 4
THE DEFINITIVE OMNICHANNEL GUIDE
4 reasons why digital signage displays ...
A DIGITAL SCREEN IN YOUR SHOP ...
CASE STUDY HUNKEMOLLER
Q & A about digital SIGNAGE
DATE
x
x +14
X + 28
x + 42
X + 56
TOPIC : OMNICHANNEL
1
1. E-MAIL MARKETING / WHO IS WHO IN MARKETING DATABASE
direct CONTACT
DOWNLOAD GUIDE / LANDING PAGE
+/- 2500 CONTACTS - 12 BATCHES - FR & NL MAILS
2. SOcial Media ADS / LINKEDIN, TWITTER & FACEBOOK
DOWNLOAD GUIDE / LANDING PAGE
DOWNLOAD GUIDE / LANDING PAGE
2
LANDING PAGE / DATA CAPTURING
HUBSPOT DATA CAPTURING
FORM : NAME, SURNAME, E-MAIL, FUNCTION, VERTICAL
FIRST DATA RESULTS ON LANDING PAGE SUBSCRIPTIONRESULTS FROM MAY 08 TILL MAY 27
127 FORM SUBSCRIPTIONS, some RANDOM names :
DOMINIQUE DE PAUl : DIRECTOR BUSINESS TRANSFORMATION AT MOBISTAR
ALVIN HUISMAN : CRM Omni-channel Manager at Delhaize Group
Martine Rysman : Head of Media Processing at BNP Paribas Fortis
MARK LENS : CEO AT EuroSys
STEFAN CALLEBAUT : Business Analyst eCommerce AT VERITAS
TAMARA DAUMERIE : CRM & Digital Communication Manager at Van den Borre
...
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WORKFLOWAUTOMATICally GENERATED MAILINGS
direct CONTACT
READ ARTICLE
example : first follow-up mail
FIRST DATA RESULTS MAIL ONEFLOW STARTED ON MAY 27
VISUAL FLOW EXAMPLE : BAPTISPTE VAN OUTRYVE : Director PR & Corporate Communication at Carrefour Belgium
LEAD SCORINGPOINTS GIVEN FOR EVERY ACTIONto become a HOT LEAD
LEAD SCORINGPOINTS GIVEN FOR EVERY ACTIONto become a HOT LEAD
4
NEW RELEVANT WORKFLOWS TO DATABASE
AUTOMATIC TARGETTED NEWSLETTERS
REPEAT & OPTIMIZE
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