In Style Dm Feb2010

DIGITAL MARKETING | FEBRUARY 2010

We get the audience

Web Portals - CMS

Custom CMS for industry

Web 2.0 solution includes Video, Audio, SEO, Facebook connect, and Ad server integration

Database and contest management

Skinnable product pages

Multi-language Photo gallery admin

Artist page Skins

SEO Optimization

40% of traffic typically comes from search engines

SEO optimized pages and content

Content relevancy Site rank Links to content Images & video in

search results

INTERACTIVECONNECT WITH THE AUDIENCE

Merged the client’s idea with the target consumer

Concept of fun street, entertaining to the young Latin consumer

Uses flash but allows change through different buildings

MULTI MEDIA SITESINTERACTIVE - COMMUNITY - MULTI-LANGUAGE

11 MM records sold 2 MM visitors per

month 10 MM page views

per month Communication in

three languages 600,000 subscribers 2MM posts on forum Managed full online

presence

Success Case: RBD - Rebelde RBD sold over 11 million records and toured world

wide.

InStyle worked with IT and Marketing departments in 6 countries.

Designed, implemented and maintained the online strategy in three languages.

Created database growth at a rate of 100,000 new subscribers per month

Peaks of 2 million visitors per month,18,000 visitors in an hour, from 125 countries.

Generated up to 90 news releases per month

Established communication channels with consumers

ARTIST SITES

ARTIST NETWORKS

COMMUNITY INTEGRATION

Social Network-ed site with 15,000 members

125,000 subscribers Manage full online

presence: site, mini-sites, advertising, social networks, SEO, forums, etc.

Reach to over 400,000 fans

MTV Awards, Latin Grammy Nominees

VH1 AGENCY SERVICES - OUTSOURCING

Outsourcing of website creation and maintenance

MySpace UK & USThemes design for new Profile Editor

CONSUMER INTERACTION / PROMOTION

MINISITES / PROMOTIONAL SITES

SOCIAL MEDIA & REVENUE GENERATION Created a voice for the

artist, provided exclusive content and information on almost real time basis

1000 clicks to buy from social media links in first 24 hours

New FB page reached 16000 fans in 3 months.

First independent Latin artist to debut on #2 (and reach #1) Billboard chart

ONLINE MEDIA RELATIONS Features on MySpace,

iTunes, blogs, entertainment portals, etc.

Sometimes the artist fits a lifestyle or other community page

Reach the fan in a different space / setting

SOCIAL MEDIAWIDGETS AND APPLICATIONS

Widgets and Applications for social networks. Grassroots promotion of the widgets through over 100 sites.

GAMES

INTEGRATED VIDEO & AUDIOSTATE OF THE ART TECHNOLOGY

Working with Us

“This project has been very exciting …and out of the entire process, you and your team at InStyle have been so consistently reliable with very very timely responses.  Always on-schedule, love it!”

Hanna Shin, partner, Masq Marketing Inc.

InStyle DM in constant evolution Industry and Internet Knowledge: 7 years

working with the industry, with multiple awards and invitations to conferences in the subject.

Vision: InStyle DM is constantly evolving to offer solutions to today’s digital marketing requirements.

Multidisciplinary Professional Team, with over 200 projects executed, using a proven methodology to guarantee the quality of our work.

Trusted and recommended by some of the largest and best known entertainment companies in the industry.

Cost effective: a global organization that leverages savings in South America with expertise in the US.

Some of our Clients

USA: +1.888.880.8620 | Mexico: (55) 8421.8500 | Brasil: (11) 3070.3819 | UY: +598 (2) 710.5649

IN-STYLE! DIGITAL MARKETING“We get the audience”

RICHARD FARB | VP Sales and Marketing | richard.farb@instylesoft.com

ELISABETH BOHLMANN | Market Development | liz@instyledm.com

www.instyledm.com | 1.800.516.4138