IN COV

The Best Place To Go For Coventry University Students

Manka, Kenneth, Kuran, Jack & Jouvan

What is Hotspots?

Marketing

• Target Audience

•Promotion

How our service is unique…

• Main Social Aspects

• Types of Music

•Menu & Prices

Market Research

Market Research

Finance

Memberships

•Customers can become members of Hotspots by completing an online application. • Members will have to pay £3 a month towards their membership.

Finance

Membership Benefits

Maps and directions to locations.

Customer reviews.

Customer ratings.

Finance

Advertisements• Advertisers will pay for every time their advertisement is displayed on the Hotspots website. • The payment will be determined by the cost per impression.

The prices for 1000 impressions

Small advertisement £7

Large advertisement £10

Banner £15

Competitors

Competitors• Coventry University application (CU connect for Coventry) - Students can search for local places to go out.

• Juseat.com – Offers services to all people, some in different countries.

• Bizlia.com – Also searches up for local businesses for customers needs.

Future

• Where is the business going? • Direction? • Next steps?

• Improve our services for the students• Students can be lazy!

Future• Product Development – introducing a new service to an existing market

• Customer Needs

•Improve by; - sell tickets- book booths- add to guest list - reserve tables- buy cinema tickets- book bowling

Future

• Market Development – introducing an existing product to a new market

• Other universities

Conclusion

Any Questions?