In a Brand Centric World What is Brand? Jenny DeVaughn, ADP Kathleen Smith, ClearedJobs.net

In a Brand Centric World What is Brand?Jenny DeVaughn, ADP

Kathleen Smith, ClearedJobs.net

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@JennyDeVaughn@YesItsKathleen#jobg8summitNA

What makes a great brand?

How does brand equity help employers?

Poor candidate experience ignored

Passive and top talent applies for openings

Increased loyalty to company for referrals

More perceived value and benefits

Less resources needed for recruitment marketing

The most valuable part of a brand

ADP ranks #15 on the Fortune 500 Top 100 Employer Brand

List by Wilson HCG for 2014

Brand Fail

Do Job Boards Have Brand?

And of course, we are not the only one in the marketplace…. But we can’t compete with ad spend or technology, so what do we have left?

Customer Service phone and email available for both of our customers from 8am to 6pm.

“Thanks. Clearedjobs.Net is the glue that keeps my company moving forward. Great service.”

Newsletters, blog all fueled by Content Partnerships

Jobseekers vote for the team that provides the “Best Overall Recruiting experience”.