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Facebook: How? And Why? For the Public SectorDan SleeComms2point0
In 1982...
Greetings from Brisbane
In 2012...
Facebook: Why?
Social Media: Why?
Statistics...30 million on Facebook
20 million on Twitter
Source: Facebook February 2012
Source: Semiocast, January 2012
7.9 million on LinkedInSource: Umph, September 2012
10 million daily newspapersSource: Wikipedia, February 2012
http://www.flickr.com/photos/usnationalarchives/4272512102/sizes/l/in/photostream/
http://www.flickr.com/photos/garryknight/6818061369/sizes/l/in/photostream/
“Many of those institutions are so mismatched to the task at hand that most of them face a choice, at best, between radical restructure and outright collapse.”
- Clay Shirky, New York University (NYU) as a Distinguished Writer in Residence at the Arthur L. Carter Journalism Institute,
December 2011
“People might not go to their council website to read news but they’re happy to sign up for Facebook and Twitter feeds that bring the news to them.”
- Adrian Short, web developer
Facebook: Stats
Birmingham...633,940 in 16km
Birmingham...633,940 in 16km
Exeter83,520 in 16km
Birmingham...633,940 in 16km
Exeter83,520 in 16km
Rochdale25,960 in 16km
Facebook: How?
Facebook: How? pieces of strategy447
441Share the sweets
442 Who should use Facebook?
People should
Twitter is not a golden bullet (but it is a bullet)
• inform communicate, listen so people can report problems to test the temperature for feedback to show people what your area looks like to answer problems to tell people that you don’t just do waste collection for grit alerts for crisis comms to show people you are human for every day things road closures medical advice fire alerts safety messages tide warnings, health warnings, for Q&A sessions, for driving traffic for showing pictures for praise for engagement for telling people you carry out noise tests on cockerels at 6am for FOI requests for press releases for blogs for reminding people, for telling people useful things, for letting them know,
443
444 Use many Facebook pages
445 Don’t use 3rd party apps
446 Be connected
447 Go out onto Facebook
447 Go out onto Facebook
447 Go out onto Facebook
447 Go out onto Facebook
Facebook: How?5 fundamental rules of social media
1. Be Social
2. Be a Sharer
3. Be Connected
4. Be Timely
5. Be Informative
Be social
Be social
Be social
Be social
Be social
Be social
Be social
Be social
Be social
Be social
Be a sharer
Be a sharer
Be a sharer
Be a sharer
Be connected
Be connected
Be connected
Be connected
Be connected
Be connected
Be connected
Be connected
Be timely
Be timely
Be timely
Be informative
Be informative
Be informative
Be informative
445
445Be Social
445Be Social
Be a Sharer
445Be Social
Be a SharerBe Connected
445Be Social
Be a SharerBe Connected
Be Timely
445Be Social
Be a SharerBe Connected
Be TimelyBe Informative
How not to do it...
How not to do it...
Don’t be frightened to
innovate
@danslee
Thank you!
Daniel.slee1972@gmail.comwww.danslee.wordpress.comwww.comms2point0.co.ukTwitter: @danslee
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