Improving Your Bookings, Business, and Bank Account€¦ · Improving Your Bookings, Business &...

Improving Your Bookings, Business, and Bank Account

presented by Jimmy Vee The Five Foot High Marketing Guy

Improving Your Bookings, Business & Bank AccountJimmy Vee: The Five Foot High Marketing Guy

Jimmy’s Gimmes:

My goal for this presentation is:

My MISSION is to inspire and encourage people and companies, through creativity, to THINK

DIFFERENTLY, to BE BETTER, to ACHIEVE MORE than they ever thought possible by BREAKING NORMS and making life and business ESP®.

ENJOYABLE • SIMPLE • PROSPEROUS

How DO You Get All That Stuff done?

My Secret Formula:

Clarity + simplification + focus+ Action= ESP

My “5-P” Productivity Plan:

1. PREPARE 2. PRODUCE 3. PRACTICE 4. PROMOTE 5. PERFORM

How To Use This Plan

1. IN YOUR ART 2. TO BUILD YOUR SHOW 3. TO ACCOMPLISH ANY GOAL 4. AT WORK 5. IN ALL AREAS OF LIFE

“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.”

~Abraham Lincoln

1. PREPARE

“THE KEY TO PREPARATION IS

CLARITY.” ~Jimmy Vee

Traditional Clarity

1. DO WHATEVER 2. HOWEVER 3. FOR WHOEVER 4. WHENEVER

Cut, Reduce, Refuse

Don’t Over Complicate your

Life & Business To Compete

Do Less

But Do It Better

How To Gain More Clarity In Your Business:

1. What is/are your show(s)/offerings?2. What won’t you do? 3. Who are you for? (niches)4. What are the ages you will work with?5. What is your price range? (top and bottom)6. How far are you willing to travel?7. How much equipment will you carry?8. Will you answer phone live?9. What is your annual/monthly gross/net profit goals?10. How many shows per year do you need/want to do?11. What days do you work?12. What hours do you work?13. What days won’t you work?14. How much vacation will you take?

Create a set of guidelines based on what you want or want to accomplish

Challenge assumptions, be willing to change.

How To Gain More Clarity In You:

Take a personal inventory of your unique assets and then put them to work for you.

To Prepare You Need A Few Things…

Inspiration, Examples & Resources

2. PRODUCE

“REAL ARTISTS SHIP.” ~Steve Jobs

TWO REASONS MOST PEOPLE DON’T SHIP/PRODUCE…

The hardest thing

about Focus is

keeping it!

Focus:

Don’t get distracted from your goals, commitments and your simplified ACTION plan.

Don’t go back and over complicate things

The grass is not greener

“We fear discovering that we are more than we think we are. More than our parents/children/teachers think we are. We fear that we actually possess the talent that our still, small voice tells us. That we actually have the guts, the perseverance, the capacity. We fear that we truly can steer our ship, plant our flag, reach our Promised Land. ~ Steven Pressfield, Author of The War of Art

“Fear doesn't go away. The warrior and the artist live by the same code of necessity, which dictates that the

battle must be fought anew every day.”~ STEVEN PRESSFIELD

3. PRACTICE

“PRACTICE MAKES

PERMANENT”~ Bobby Robson

How To Practice

1. CONSISTENTLY 2. INTENSELY 3. IN sHORT BURSTS 4. START IN SLOW MOTION 5. FOCUSES ON CONTENT OR WEAKNESSES

AT THE EDGE OF YOUR CURRENT ABILITY

How To Practice

1. FOCUS ON THE TASK 2. MINIMIZE POTENTIAL DISTRACTIONS

A. MOST PEOPLE HAVE A 6 MINUTE ATTENTION SPAN DUE TO DISTRACTIONS B. TURN OFF TV, PHONE ON AIRPLANE MODE, CLOSE COMPUTER OR DISABLE

FB AND CLOSE EMAIL

3. USE MENTAL PRACTICE SESSIONS

How To Rehearse

1. IN COSTUME 2. ON LOCATION/OR CLOSE 3. WITH PROPS 4. WITH PERFORMANCE CONDITIONS 5. WITHOUT STOPPING 6. UNDER STRESS

WATCH IT BACK WITH SOUND.

WATCH IT BACK WITHOUT SOUND.

How To Rehearse

4. PROMOTE

“Without promotion,

something terrible

happens... nothing!”

~ P.T. Barnum

Marketing Costs:

The Ugly Truth About Marketing:

Limited Time and/or Money Create the Necessity for Simplification and Focus in your Business, Marketing & Promotion

Marketing Realities:

10 Marketing Foundations:1. A clearly defined niche/target group of people for one finely crafted product

that delivers value and is desirable to that specific group2. A clean, highly targeted list of prospects in that niche (names & addresses)3. A clearly defined marketing strategy for growing that list4. An intelligent way for keeping the list5. An intelligent and simple way to keep communicate with the list6. A clearly defined marketing strategy to keep in touch and build a relationship

with the list7. A clean and simple process for booking a show8. A KILLER SHOW9. A intelligent process for keeping in touch with that person,

encouraging them to share their experience with others and getting them to book another show

10. Do this for one product then rinse and repeat

Marketing Resources:

Dataman Group Direct P.O Box 970123 | Boca Raton, FL | 33497-0123 | 800-771-3282 |

The Biggest Reason

Marketing, People and

Businesses Fail is they

Get Bored and give up

too quickly

Marketing Realities:

~Jimmy Vee

P.S. This goes for tricks, scripts, shows, writing, revising, performing, practicing, perfecting, interacting, following up, asking…

5. PERFORM

Intentionality:

If We take care of the

minutes, the years

will take care of

themselves~Ben Franklin

Relax, Enjoy & Be in the Moment

Improving Your Bookings, Business, and Bank Account€¦ · Improving Your Bookings, Business &...

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