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The View From the Outside In Joint Perspectives in Improving Your
Conference and Event Services
2014 ACUI Annual Conference April 8, 2014
Presented By Carlos Costa and Chuck Salem
The BenefitsRevenue
Generation
Auxiliary Revenue Generator
Source: ACCED-I Benchmarking Study 2009
Gross Sales
< 50K
50K - 149K
150K - 399K
400K - 699K
700K - 999K
1M - 2.49M
2.5M - 4.9M
5M >
Auxiliary Revenue Generator
Source: ACCED-I Benchmarking Study 2009
The BenefitsRevenue
Generation
Net Revenue
Unknown
<50K
50K - 149K
150K - 399K
400K - 699K
700K - 999K
1M >
Soft ROI
Enrollment Marketing
Brand Awareness
Educational Mission
Soft ROI
Year-Round Campus Life
Town/Gown Relationships
Student Staff Development
CASE STUDIES
• The View From The Outside• What We Look For• What You Can Do On Your
Own
7
Cas
e W
este
rn
Res
erve
Uni
vers
ity
Cas
e W
este
rn
Res
erve
Uni
vers
ity • Merger of Case Institute of Technology and Western Reserve University in 1967
• Top 50 National University (ranked 38th) according to US News and World Report
• 500 acre campus that is the centerpiece of Cleveland’s cultural district
• Total FTE = 9,636
Institution Profile
• Primary Meeting Venues– Tinkham Veale University
Center (Opening August 2014)
• Ballroom seating 700• 12 meeting rooms seating 6-
90
– Thwing Center• Excelsior Ballroom and 10
additional rentable meeting rooms and lounges
Product ProfileC
ase
Wes
tern
R
eser
ve U
nive
rsity
The Consulting Process
190’s
Cas
e W
este
rn
Res
erve
Uni
vers
ity
The Consulting Outcomes
190’s
Cas
e W
este
rn
Res
erve
Uni
vers
ity
Uni
vers
ity o
f Nev
ada
Las
Vega
s
Uni
vers
ity o
f Nev
ada
Las
Vega
s • Founded in 1957 as a branch college of the University of Nevada
• Fast-growing urban, primarily commuter student public university
• Approximately 10 minutes from both LAS and the Vegas Strip
• Total FTE = 27,389
Institution Profile
Uni
vers
ity o
f Nev
ada
Las
Vega
sProduct Profile
• Residential Capacity• 2,000 beds
• Primary Dining Facilities • Residential Dining
commons• 350 people
• Student Union Dining • 500 people
Uni
vers
ity o
f Nev
ada
Las
Vega
sProduct Profile
• Primary Meeting Venues• Student Union
• Ballroom seating 1,000
• Theatre seating 300• 13 meeting rooms
seating 25-300
Uni
vers
ity o
f Nev
ada
Las
Vega
sProduct Profile• Primary Meeting Venues
• Student Recreation & Wellness Center• 2 Multipurpose courts• 4 court gymnasium• 2 small meeting rooms• Natatorium
Uni
vers
ity o
f Nev
ada
Las
Vega
sProduct Profile
• Primary Meeting Venues• University Outdoor
Space• 4 large spaces with
capacity of up to 10,000 people
Uni
vers
ity o
f Nev
ada
Las
Vega
sThe Consulting Process
xxxx
xxxx
Uni
vers
ity o
f Nev
ada
Las
Vega
sThe Consulting Outcomes
xxxx
xxxx
Rut
gers
Uni
vers
itySt
uden
t Cen
ters
Institution ProfileR
utge
rs U
nive
rsity
Stud
ent C
ente
rs
Product ProfileR
utge
rs U
nive
rsity
Stud
ent C
ente
rs
xxxx
xxxx
Rut
gers
Uni
vers
itySt
uden
t Cen
ters
The Consulting Process
xxxx
xxxx
Rut
gers
Uni
vers
itySt
uden
t Cen
ters
The Consulting Outcomes
For More Information
Chuck SalemPresident
Unique Venues814-254-1310
chuck@uniquevenues.com
Kelsey FinnExecutive Director, ASUC Auxiliary
University of California Berkeley510-642-5420
kelsey.finn@berkeley.edu
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